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TikTok, SiriusXM, and Pandora Announce Collaboration for New Content

TikTok, SiriusXM, and Pandora Announce Collaboration for New Content

TikTok, SiriusXM, and Pandora have announced a collaboration to bring new and innovative content to their platforms. This partnership aims to provide unique experiences for their loyal fans, including access to exclusive performances, special events, and top and emerging music talent.

One of the exciting developments is the launch of TikTok Radio, a full-time music channel on SiriusXM. This channel will feature trending sounds from TikTok and will be presented by TikTok creators, tastemakers, and DJs. Listeners can expect to hear a diverse range of music and stories behind the songs, as well as a weekly music countdown of TikTok's top trending tracks. TikTok Radio will be available on the SiriusXM App, desktop, and all connected devices.

Pandora is also getting in on the action by launching a series of exclusive playlists hosted by popular TikTok creators. These playlists will feature special commentary from the creators about their favorite songs. Additionally, Pandora listeners can tune into the TikTok Hits Playlist, which features the latest and greatest songs trending on TikTok.

TikTok fans will also have the opportunity to access select re-airings of Pandora's original events series, Pandora LIVE, on the TikTok platform.

Scott Greenstein, President and Chief Content Officer of SiriusXM, expressed excitement about the collaboration, stating that TikTok's influence on music and pop culture is undeniable. He believes that the exclusive SiriusXM channel will bring a fresh take on radio by tapping into the latest music trends on TikTok. Pandora listeners, on the other hand, will have the chance to enjoy playlists curated by TikTok's top creators.

Ole Obermann, Global Head of Music at TikTok, emphasized the platform's role in redefining how fans discover music and engage with artists. He expressed enthusiasm about working with SiriusXM and bringing TikTok creators to Pandora, making the trends, music, and creative influences more accessible.

Overall, this collaboration between TikTok, SiriusXM, and Pandora aims to provide a dynamic and immersive music experience for their respective audiences.