Agreement between Universal Music Group (UMG) and TikTok

This agreement between Universal Music Group (UMG) and TikTok aims to enhance the collaboration between the two companies and develop innovative experiences that focus on expression and connecting UMG's artists with the music community on TikTok. It also ensures fair compensation for recording artists and songwriters.

Under this agreement, TikTok users will have more opportunities to express themselves through music and create videos with songs they are passionate about. They can also build communities around artists and music-centered culture. Additionally, TikTok users will be able to incorporate clips from UMG's extensive catalog of music, including songs from their iconic labels and songwriters.

Both UMG and TikTok are excited about this partnership and the potential to reach music fans on the platform. TikTok has been instrumental in creating chart hits, and now with access to UMG's catalog, it can continue to inspire its community. The collaboration also aims to support new talent and introduce legacy acts to a new audience.

This agreement sets an example for social media companies by acknowledging and compensating music creators for their contributions to the platform. UMG and TikTok are committed to developing industry-leading tools, A&R insights, and models to advance the careers of recording artists and songwriters.

Overall, this alliance between UMG and TikTok promotes experimentation, innovation, and collaboration in the music industry. It aims to deepen connections with fans and provide support and opportunities for songwriters. Both parties are excited about the future possibilities and the positive impact this partnership will have on the music community.