TikTok Announces Partnership with Sony Music Entertainment

TikTok, the popular short-form video app, has announced a new partnership with Sony Music Entertainment (SME) to make songs from SME's roster of global superstars and emerging artists available on the TikTok app. This collaboration marks an exciting step forward for both companies.

Under this agreement, the TikTok creator community will have access to sound clips from Sony Music's extensive catalog, including current hits, new releases, emerging favorites, iconic classics, and deep cuts from every genre. This will allow creators to incorporate a wide range of music into their TikTok content, fostering greater personalization and creativity on the platform.

Furthermore, TikTok and Sony Music will work together to drive fan engagement and explore new opportunities for artist promotion. As a platform known for music discovery and viral hits, TikTok will serve as a valuable tool for Sony Music and its artists to increase awareness and enhance their careers.

Dennis Kooker, President of Global Digital Business and U.S. Sales at Sony Music Entertainment, expressed his excitement about the partnership, recognizing the significance of short-form video clips in the music ecosystem. He believes that TikTok's leadership in this space will contribute to the overall growth of music and provide new avenues for creativity and artist support.

Ole Obermann, Global Head of Music for TikTok, echoed this sentiment, emphasizing the importance of connecting Sony Music's talented artists with new audiences worldwide. He highlighted the power of TikTok in helping artists overcome the challenges of reaching fans during these times and expressed the commitment to work together with Sony Music to achieve this goal.

In summary, this partnership between TikTok and Sony Music will not only benefit the TikTok community by providing access to a vast music library but also empower Sony Music and its artists to expand their reach and connect with fans in innovative ways.