TikTok and UnitedMasters Partner to Empower Aspiring Artists

TikTok has partnered with UnitedMasters, the leading platform for music distribution for independent artists, to provide a turn-key platform for aspiring artists to fast-track their careers. This integration allows TikTok users to distribute their music directly from the app, making it easier for musicians and creators to reach new fans and earn a living doing what they love.

With this partnership, TikTok will add all music from its creators who join UnitedMasters into the platform's Commercial Music Library. This gives businesses access to a large catalog of new sounds to use in their content. TikTok will also collaborate with UnitedMasters to promote key artists on the platform.

TikTok has become a popular destination for artists to showcase their craft and engage new fans. Many artists have used TikTok to promote their music and jumpstart their careers. Some artists even preview original music directly on the app, creating momentum that leads to trending hits. Other emerging artists use TikTok as a platform for creative performances, showcasing their instrumental and vocal skills.

The integration with UnitedMasters will make it even easier for artists and creators on TikTok to translate their trending activity into career success. Several UnitedMasters artists' music, including songs by NLE Choppa, BMW Kenny, and Tobe Nwigwe, have flourished on TikTok.

According to Steve Stoute, CEO and Founder of UnitedMasters, TikTok is the best place for music to go viral, and UnitedMasters is the best place to sustain that viral success while retaining full ownership of the work. The partnership between TikTok and UnitedMasters creates a platform for tomorrow's stars who will be famous, independent, and wealthy.

Kevin Mayer, CEO of TikTok, emphasizes that creators are the heart of the TikTok community, and providing a haven for them to thrive is essential to their mission. The partnership with UnitedMasters makes it easier for musicians and creators to reach new fans and earn a living doing what they love directly from the platform.

TikTok recently announced a $1 billion TikTok Creator Fund to support ambitious creators looking to make a livelihood through their innovative content. The platform has helped previously unknown artists find mainstream fame and dominate the charts. The goal is to help these artists achieve their creative potential and success, and the partnership with UnitedMasters provides a turn-key solution to reach fans on every music service.

UnitedMasters has seen great success with its artist-first approach, launching the careers of chart-toppers like NLE Choppa, Lil Tecca, Tobe Nwigwe, Lil XXEL, and many more. In just 18 months, UnitedMasters has amassed over 400k artists, 5 billion streams, and over half a million distributed tracks.