In-app travel campaign on TikTok rolls out across 100 countries and regions

TikTok, the world's leading destination for short-form mobile videos, has launched a global travel campaign called #TikTokTravel. This campaign aims to inspire users to creatively capture and share their travel moments.

The #TikTokTravel campaign includes a global in-app challenge, a theme song called 'Summer' from the 'TikTok Spotlight' program, and a new product feature called the 'Photo Template' tool. The in-app challenge will run until June 30th, and participants have a chance to win attractive prizes by uploading videos with the hashtag.

TikTok has become popular for showcasing authentic travel moments, with over 400,000 videos under the #travel hashtag and over 1.7 billion views. Users share a wide range of experiences, from interacting with nature to immersing themselves in different cultures and trying local experiences. Recognizing TikTok's potential, tourism boards from cities and countries such as Los Angeles, Dubai, Seoul, Japan, Vietnam, Indonesia, and Malaysia are joining the platform during the campaign period.

Stefan Heinrich, Marketing Director of TikTok US, highlights the global reach of TikTok, allowing people from any region to share their favorite local gems in creative and unique ways. The platform enables users to showcase what makes their part of the world special, whether it's through nature, food, cultural events, or sights and sounds. TikTok aims to bring people closer together by providing a window into different parts of the world and fostering a sense of local pride and culture.