TikTok's Role in the GRAMMY Awards

TikTok has been recognized as a platform where culture begins, and it has shown its influence in the music industry through the GRAMMY Awards. It has provided a launching pad for smash hits across various genres and has played a significant role in promoting and engaging with the GRAMMY winners and nominees.

Megan Thee Stallion

Megan Thee Stallion, one of the winners, had a significant connection to TikTok and its community. Her hit song "Savage" and its remix became popular on TikTok, thanks to the dance craze created by @keke.janajah, a teenage choreographer. The song inspired over 30 million video creations and billions of views. With the support of Megan and the TikTok music team, "Savage" quickly climbed up the Billboard charts and reached the top spot in May 2020. Megan's collaboration with Cardi B on "WAP" also became one of the most popular songs on TikTok in 2020.

Dua Lipa

Dua Lipa, the British pop star, won the Grammy for Best Pop Vocal Album for her album "Future Nostalgia." She has been a constant presence on TikTok with her vibrant dance jams. Several songs from her album, including "Don't Start Now," became popular on TikTok, with millions of video creations and billions of views. Dua also partnered with TikTok to create the #DuaVideo challenge, inviting users to make creative videos to her song "Levitating" for a chance to be featured in the official music video.

Harry Styles

Harry Styles had a successful year in 2020, and TikTok played a significant role in the success of his song "Watermelon Sugar," which won the Grammy for Best Pop Solo Performance. The catchy summer vibe of the song resonated with TikTok users, resulting in over 1.3 million video creations and a long run on the Billboard Hot 100, including a one-week rise to the number one spot. TikTok has become a hub for Harry's dedicated fan base, with fan-created pages and content dedicated to him.

Congratulations once again to all the incredible artists and winners of the Grammy Awards. TikTok is proud to have been a part of their journey and will continue to support them in their future endeavors.