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TikTok Creator Marketplace
Introduction
Hello everyone, TikTok is the network of the moment. In this article, I will explain the behavior of users on this social network and the need to create content specifically for TikTok through content creators, rather than reusing content from other networks.
TikTok Ecosystem
The TikTok platform has more than 1000 million active users, with 76 percent of these users being over 24 years old. This makes it a target audience with significant transactional potential. One in three users discovers a new product and buys it, indicating that there is genuine conversion potential on this platform. TikTok is not just for branding or top-of-funnel marketing; users come to TikTok with the intention of discovering new products, services, and interests. This provides brands with the perfect opportunity to capture their audience's attention and present their products or services effectively.
Necessity for Authentic Content
For brands to make the most of TikTok, they need to create authentic content. The content used on other social networks is not suitable. TikTok content should be real and authentic, showing a person using the product or service in a natural way, as if it were organic. For example, if you promote makeup, the content should show a person applying the product, demonstrating the process, the results, and providing tips. The goal is to present a product in the most real and everyday manner possible.
Introducing TikTok Creator Marketplace
Sometimes it can be difficult to generate this kind of authentic content. TikTok makes it easier through TikTok Creator Marketplace, a platform where brands can connect with different content creators and make agreements for them to promote their products or services in their videos. This is the official platform for collaboration between brands and creators on TikTok.
Connecting Brands and Creators
Brands and creators can connect in two different ways:
Direct Invitation: Brands review a list of content creators, go through their profiles, characteristics, and history. Once they find a suitable creator, they can connect and continue a conversation until they reach an agreement.
Open Request: Brands create a briefing where they explain their ideas for the campaign and their needs. Content creators can then review these briefings and request to participate in the one that best suits them.
In both cases, it is recommended to prepare a briefing beforehand to provide the necessary information that the creator might need. This briefing should include basic points such as the brand's context and history, product details, its benefits, usage instructions, campaign objectives, and any inspirational examples from competitors. Additional information such as delivery timelines should also be included.
Take Your Strategy to the Next Level
If you want to create quality content to promote your products or services and connect with an engaged audience that trusts your brand, try TikTok Creator Marketplace. Connect with the most suitable creators for your brand and elevate your strategy. If you have any questions or need help managing your campaigns on TikTok, feel free to contact us. We are happy to help you.
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