TikTok Collaborates with NYFW to Showcase Fashion and Creativity

Every year, New York Fashion Week provides designers with a global platform to showcase their artistic vision and share it with the world. Similar to TikTok, NYFW offers creators an opportunity to display their creativity and inspire joy. For the first time ever, TikTok is excited to bring a group of talented creators to NYFW. These creators will give fashion fans an exclusive look at the shows from a unique TikTok perspective. Alongside designers presenting their new collections and IMG, the powerhouse behind NYFW: The Shows, TikTok is proud to support our creators with this opportunity and special access provided by our partners.

As part of IMG's ongoing digital platform evolution, @NYFW, @FashionWeek, and @MADE will share live TikTok updates throughout the event, allowing audiences worldwide to experience the excitement of NYFW through their smartphones.

We are celebrating all things fashion, so whether you enjoy DIY projects or wait in line for limited editions, make sure to check out #tiktokfashion to explore content from your favorite creators and artists, or share your own fashion-inspired videos. Get creative 'On the Runway' @nicktangorra ♬ original sound - nicktangorra

TikTok is launching a creative effect called 'On the Runway' in honor of NYFW. Users can showcase their individuality and style on the catwalk. Whether you want to strike a pose, vogue, or show off your moves, this creative effect will inspire your ultimate fashion transformation and have you 'smizing' like a pro.

Creators are taking over TikTok's runway this season. Three talented creators will attend NYFW for the first time and share their experiences on TikTok. Here's a first look at who to follow so you don't miss a moment:

@cosette: A college student whose videos range from organizing tips to her love for fashion.
@ghosthoney: Creates videos featuring sketches and recordings of everyday experiences, showcasing a strong sense of style.
@tayhage: Shares the latest beauty tips and styling videos, fitting right in with designers and fashionistas.

Stay tuned for their exciting content and behind-the-scenes coverage of NYFW on TikTok!