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Tiktok Creators' Marketplace Tutorial By Tiktok

Introduction

Introduction

Welcome to the official platform for brand and creator collaborations on TikTok: The TikTok Creator Marketplace. This comprehensive guide will walk you through the platform's essential functions, including how to discover and browse creator profiles, manage campaigns, and track campaign data.

Using the Discovery Tool and Browsing Creator Profiles

To locate a specific TikTok creator, simply type their name into the search bar. Alternatively, you can use the discovery tool to narrow down the list based on several criteria such as:

  • Region
  • Topic
  • Reach
  • Average video views
  • Other categories laid out for you

A creator's profile will show you a few of their popular videos, recent partnerships, their audience demographics, and metrics like follower growth over time and engagement. If you want to dig a little deeper, take a closer look at their performance in the last 30 days.

If a creator looks like a good fit for your brand, simply add them to your shortlist to keep track of those who grabbed your attention. Easy, right?

Managing Your Campaign

Let's go through the process of making your first campaign:

  1. Start by clicking "New Campaign" and then name it.
  2. You'll need to key in your brand's name, industry, and your main goal for working with creators. This could be to encourage downloads, increase product sales, produce ad creative, or a combination of objectives.
  3. Add a custom message for the creators to get them excited about your campaign.
  4. Indicate your expected release dates and contact information.
  5. Select a creator from your shortlist or perform a new search.

Once your campaign message is sent out, creators are notified through TikTok and by email.

Working with Creators

If a creator accepts your invitation, you'll receive their contact info, allowing you to chat with them directly to finalize the details of your campaign. Ironing out these details shouldn't take long before your campaign goes live.

Remember to remind your creator to toggle the sponsored video status. This will give you access to data about the campaign once the TikTok is posted. The campaign management tool will help you keep track of all your campaigns, organized in one place.

Whenever one of your TikToks goes online, expect your creator's followers to engage quickly and enthusiastically.

Tracking Your Campaign Data

Whether you’re running a campaign for your own brand, a small business, or a major client, the TikTok Creator Marketplace's post-campaign reporting will help you measure your impact and success. The reporting tool shows you real-time data and keeps you updated on your true reach.

With the right creator, your campaign can become a sensation overnight, possibly even setting a new trend.

Start Collaborating Today

To get started, visit creator-marketplace.tiktok.com and begin collaborating with TikTok creators who have the most cachet.

Keywords

  • TikTok Creator Marketplace
  • Brand collaborations
  • Creator profiles
  • Discovery tool
  • Campaign management
  • Audience demographics
  • Performance metrics
  • Post-campaign reporting

FAQ

  1. What is the TikTok Creator Marketplace?

    • The TikTok Creator Marketplace is the official platform for brand and creator collaborations on TikTok.

  2. How can I find a specific TikTok creator?

    • Locate a creator by typing their name into the search bar or using the discovery tool based on region, topic, reach, and other categories.

  3. What information is available on a creator's profile?

    • A creator's profile provides popular videos, recent partnerships, audience demographics, follower growth, engagement metrics, and performance data from the last 30 days.

  4. How do I start a campaign on TikTok Creator Marketplace?

    • Start by clicking "New Campaign", name it, key in your brand's details, set your goals, create a custom message for creators, and indicate your release dates and contact information.

  5. What should I do after a creator accepts my campaign invitation?

    • Contact the creator directly to finalize campaign details and remind them to toggle the sponsored video status for data access.

  6. How can I track the success of my campaign?

    • Use the post-campaign reporting tool to measure impact and success with real-time data.

  7. Where can I get started with TikTok Creator Marketplace?

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