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TikTok Launches #HappyAtHome: LIVE! to Provide Entertainment and Relief During Social Distancing
TikTok Launches #HappyAtHome: LIVE!
Amidst the boredom and stress of social distancing, TikTok understands the need for people to escape and be entertained. To provide some relief, TikTok has partnered with celebrities and creators to launch #HappyAtHome: LIVE!, a nightly program aimed at sharing levity, providing comfort, and encouraging responsible behavior by staying indoors and stopping the spread of the virus.
The #HappyAtHome: LIVE! event has brought joy to countless users who want to relax and enjoy a show. The program has featured amazing music, hilarious entertainers, engaging users, and even some magic. TikTok has also partnered with LiveXLive to livestream the "Music Lives" 48-hour music festival, featuring performances from over 50 artists, with all proceeds going to benefit MusiCares COVID-19 relief fund.
The first week of #HappyAtHome: LIVE! kicked off with motivational and entertaining celebrities such as Tyra Banks, Heidi and Spencer Pratt, Derek Hough, and more. Users had the opportunity to interact with their favorite TikTok stars, including Addison Rae, the D'Amelio family, and Loren Gray. The week also featured impressive talents and entertainment, including performances from Jordan Fisher, live art tutorials from Callen Schaub, magic tricks from Zach King, and cooking classes from Joshua Weissman.
The second week of #HappyAtHome: LIVE! focused on individual artists each night. Rapper Blueface hosted a virtual party, Nick Uhas conducted fun science experiments, Ashley Tisdale performed songs and answered fan questions, Marshmallow revealed his real voice and showed his music creation process, and Nabela Noor baked cupcakes and played games with her viewers.
Throughout the program, creativity shined with interactive drawing sessions from Audrey, indoor workouts with Demi Bagby, acoustic concerts from Drake Bell, magic shows from Justin Willman, and DJ sets from Tory Lanez.
TikTok's #HappyAtHome: LIVE! has provided a much-needed escape and entertainment for users during these challenging times. It has brought together celebrities, creators, and the community to share in moments of joy, relaxation, and learning.