TikTok Launches New Advertising Solutions and Back-to-Business Ad Credit Program

TikTok has launched new advertising solutions to empower small and mid-size businesses to tap into the power of TikTok For Business and grow their brand. These self-serve advertising solutions are globally available and provide marketers with the tools to reach new audiences and optimize their marketing campaigns.

In addition, TikTok is introducing the Back-to-Business ad credit program, which includes $100 million in ad credits for small businesses worldwide. This program aims to support small businesses on their journey to rebuilding.

With the introduction of self-serve tools, TikTok For Business is taking a significant step in supporting advertisers at each step of the campaign creation process. TikTok aims to provide innovative tools for marketers to create authentic and creative content unique to the app. The platform's ability to reach and engage with a broader audience is being recognized by more and more brands.

The launch of new advertising solutions for SMBs makes it seamless, easy, and efficient for all brands to connect meaningfully with the TikTok community. The TikTok For Business Ads Manager is a key tool that empowers businesses of all sizes to reach their ideal customers on TikTok. With new creative tools, flexible budgets, and performance targeting, businesses can easily activate their campaigns on the platform.

TikTok is also introducing business accounts that provide additional tools customized to businesses' needs for performance analysis and engagement with audiences.

The Back-to-Business program is available globally and offers $100 million in advertising credits to support small businesses as they navigate these challenging times. Small businesses are the lifeblood of our local communities, and TikTok is committed to being there for them and providing support as they rebuild.

To apply for the credit and get started, small businesses can visit the Back-to-Business website.

For more information on getting started, visit www.tiktok.com/business.