TikTok Introduces Feature to Flag Unsubstantiated Content

TikTok Introduces Feature to Flag Unsubstantiated Content\n\nTikTok has announced a new feature that aims to reduce the spread of unsubstantiated content on its platform. The company values authenticity and takes its responsibility of countering false content seriously. To ensure the accuracy of content, TikTok works with fact-checkers from PolitiFact, Lead Stories, and SciVerify. If a fact check confirms that content is false, the video will be removed from the platform.\n\nIn situations where fact checks are inconclusive or content cannot be confirmed, TikTok prevents the video from being recommended in anyone's For You feed. This helps limit the spread of potentially misleading information. Now, TikTok is taking an additional step to inform viewers when a video contains unsubstantiated content, aiming to reduce sharing.\n\nThe new feature includes a banner that will be displayed on videos that have been reviewed but cannot be conclusively validated. This banner serves as a warning to viewers that the content may not be accurate. The video's creator will also be notified that their video has been flagged as unsubstantiated content.\n\nFurthermore, if a viewer tries to share a flagged video, they will see a prompt reminding them that the video has been flagged as unverified content. This extra step encourages people to pause and consider before deciding whether to "cancel" or "share anyway." Testing of this feature has shown a 24% decrease in the rate at which viewers shared videos flagged as unsubstantiated, and a 7% decrease in likes on such content.\n\nThe feature will be rolled out globally in the coming weeks, starting with the United States and Canada. It was developed and tested in collaboration with Irrational Labs, a behavioral science lab. This feature is part of TikTok's ongoing efforts to promote media literacy. The company has also created an educational video series called "Be Informed" in partnership with the National Association of Media Literacy Education. These videos aim to educate users on the difference between fact and opinion, how to analyze graphics, understand sources, and reflect on whether content should be shared. TikTok believes that media literacy is essential for enhancing the online experience for everyone, and they will continue to invest in product experiences that promote an authentic and welcoming community.\n\n\n\nTags: default