TikTok Is Coming For YouTube's Crown . . . #tiktok #youtubeshorts #creator

Introduction

TikTok has launched a new feature called live subscriptions this week, providing creators with another avenue to earn money. This move gives YouTube more competition to worry about.

With the introduction of new monetization tools, TikTok continues to put pressure on YouTube. Just a few weeks ago, TikTok announced a new program called TikTok Pulse, which launches this summer. TikTok Pulse will split ad revenue 50/50 with creators who have over 100,000 followers.

TikTok seems to be pulling ahead in the race to attract creators. However, don't count YouTube out just yet. This development may be the push YouTube needs to revamp its current monetization strategies for shorts.

Stay tuned, as the battle for creators' loyalty heats up.