TikTok and Jaden Smith Partnership: Co-Branded Merchandise, Live Stream, and Exclusive Content

TikTok and Jaden Smith Partnership

The unique partnership between TikTok and Jaden Smith includes new co-branded merchandise, a global live stream with Addison Rae, and exclusive audio-visual content on TikTok. Jaden Smith will be the first artist to offer exclusive co-branded merchandise through a TikTok live stream. This collaboration showcases TikTok's innovative formats that allow artists to connect with fans in an authentic way.

Jaden worked closely with TikTok to create a collection of co-branded merchandise inspired by the vibrant colors of his new album, CTV3: Cool Tape Vol. 3. The capsule collection features a tie-dye bucket hat, face mask, at-home tie-dye kit, pink hoodie, and yellow t-shirt. Jaden expresses his gratitude for the partnership with TikTok and his desire to make a positive impact on youth culture through his music.

Jaden Smith is known for his innovation in music, fashion, performance, and charitable endeavors. His partnership with TikTok highlights his diverse talents. Prior to joining TikTok, Jaden's presence on the platform generated over 100 million views under the hashtag #jadensmith. On August 30th, Jaden will host a global live stream on his TikTok account, where he will showcase the co-branded merchandise and discuss his new album with Addison Rae. Viewers will have the opportunity to purchase the merchandise directly from the app.

To enhance the album release, Jaden collaborated with TikTok animators to create visual companions for five songs from CTV3: Cool Tape Vol. 3. These animated videos, posted alongside the album, create a loose narrative inspired by Jaden's "trippy daydreams" and are accompanied by highlights from the album.

TikTok's mission to empower creators is furthered through this partnership, as it provides a platform for artists to showcase their talents and connect with a wider audience. CTV3: Cool Tape Vol. 3 is currently available on all music platforms.