TikTok Pixel Tutorial for Shopify (2024) Track Clicks, Leads & Sales!

Hey everyone, Stuart here! Welcome to this brief TikTok tutorial. Today, I will walk you through the steps to connect your Shopify store with the TikTok Pixel. This setup is essential for tracking important events happening on your website, especially when you're running TikTok ads. The TikTok Pixel enables you to track leads, engagement, sales, and other crucial events driven by TikTok.

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Step-by-Step Guide to Install TikTok Pixel on Shopify

Create a TikTok Advertiser Account
- Head over to TikTok for Business or click on the link in the video description.
- If you already have an account, click on "Sign In." If not, scroll down to "Create Advertiser Account."
- Enter your email, create a password, agree to TikTok’s commercial terms of service, and click "Continue."
- Verify your account using the code sent to your email.
- Fill in your business details and click "Get Started."
- Complete the business details to land inside your TikTok for Business account.
Connect Shopify to TikTok Pixel
- Inside your Shopify store, navigate to "Apps" and search for "TikTok."
- Click on the "TikTok" app by TikTok Inc. and ensure it’s the right developer (TikTok Inc).
- Click "Install" and then "Add Sales Channel."
- Connect your TikTok for Business account by clicking "Set Up Now" and then "Connect TikTok for Business."
- Ensure your account ID is correct and click "Connect."
- Connect your TikTok Ads Manager and choose data sharing (select "Enhanced" for best practice).
- Click "Create Pixel" to create a new pixel and connect it with your Shopify store.
- Confirm and complete the setup.
Verify Pixel Installation
- If you’ve created a new TikTok for Business account, it may show a 'pending' notification. This usually resolves within 24 hours.
- Install the Chrome extension "TikTok Pixel Helper" to ensure events are firing correctly.
- Navigate through your Shopify store, add an item to the cart, and start the checkout process to confirm the events.
- Inside your TikTok for Business account, go to "Events" under Tools, select "Manage Web Events," and review your pixel data.

Congratulations! You’ve successfully connected the TikTok Pixel to your Shopify store. The next step is to start running TikTok ads. Check the tutorial linked below to get started with TikTok ads.

Thank you for following along with this TikTok pixel tutorial for Shopify. If you have any questions, feel free to leave them below. If you found this tutorial helpful, please leave a like and subscribe to our channel.

Keywords

TikTok Pixel
Shopify Store
Track Events
TikTok Ads
Business Account
Data Sharing
Pixel Installation
TikTok Pixel Helper

FAQ

Q: What is the TikTok Pixel? A: The TikTok Pixel is a piece of code that you can install on your website to track user behavior and events driven by TikTok ads, such as leads, engagement, and sales.

Q: Do I need a TikTok for Business account to use the TikTok Pixel? A: Yes, you need to create a TikTok for Business account to generate and manage your TikTok Pixel.

Q: How do I verify that my TikTok Pixel is working correctly? A: You can use the Chrome extension "TikTok Pixel Helper" to ensure events are firing correctly on your Shopify store.

Q: What data-sharing settings should I choose? A: It’s best practice to select "Enhanced" for data sharing initially. Consult a lawyer if you wish to choose the "Maximum" setting to ensure it aligns with your privacy policy.

Q: How long does it take for a new TikTok for Business account to be approved? A: Approval usually takes no more than 24 hours. During this time, you may see a pending notification.