Introducing the Small Gestures Program

In April of this year, we introduced the "Small Gestures" program to help our user community stay connected with loved ones during the height of social distancing. Over 350,000 gifts were redeemed and sent to friends and family. The response from the community has been overwhelming, and to continue spreading positivity, we have expanded the program to focus on our users and the joy they bring to our platform every day.

Until September 19th, users can treat themselves to a variety of "Small Gestures" from some of the most-loved brands in our community. We have partnered with generous brands in fashion, skincare, on-demand streaming, fitness, education, health and wellness, food and hospitality, and more! These brands are offering free "Small Gestures" to all TikTok users, allowing them to redeem their favorite offers.

Whether it's a 3-month membership to Adobe Premiere Rush for creating beautiful videos or a discount on a purchase at Hollister to stay trendy, these offerings are sure to bring joy to our user community. To access the "Small Gestures," users can simply search for it on the Discover Page, click on the banner at the top of the page, browse through the partner offerings, and choose the perfect gift for themselves.

We want our users to show themselves some love through these small gestures. For example, they can enhance their TikTok game with a free 90-day subscription to Adobe Premiere Rush, stock up on the latest fashion trends with a discount from ASOS, or pamper their skin with a discounted serum from Bliss. There are also offers for fitness enthusiasts, coffee lovers, foodies, and those looking to expand their knowledge through online classes.

By offering these "Small Gestures," we aim to bring joy and positivity to our user community. We believe that everyone deserves a little treat, and we are grateful to our industry-leading partners for their generosity. So go ahead, tap into TikTok, and treat yourself to some love and happiness with these small gestures.