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TikTok Sparks Good: @BrookiBakeHouse creates global demand for her sweet treats
Introduction
The moment Brooke realized that her life was about to change was when people from all around the world started commenting on her posts. This turning point came after she opened her bakery, Brookie Bakehouse, in a new city where she had no prior connections.
One of the biggest challenges Brooke faced was getting the word out about her new business. To overcome this hurdle, she took to TikTok, sharing "day in my life" videos that showcased the behind-the-scenes work of running her bakery. This strategy proved to be pivotal, as it not only helped her gain visibility but also led to the shipping of her delicious cookies to customers across Australia.
Brooke believes that social media serves as a powerful tool for creating networks, and her content allowed her to connect with people—particularly women—around the globe who share her entrepreneurial aspirations. What started as a solo venture has blossomed into a team of 15 talented women, an achievement that still amazes Brooke.
Looking ahead, one of Brooke's major goals is to open Brookie popups in different cities worldwide. With a growing global audience, she wishes to bring the unique experience of her bakery directly to them. In just six months, Brooke's life and business have undergone a dramatic transformation, thanks in large part to the influence of TikTok.
Keywords
- Brooke
- Brookie Bakehouse
- bakery
- TikTok
- social media
- global audience
- entrepreneurship
- cookies
- women empowerment
- pop-up shops
FAQ
1. What is Brookie Bakehouse?
Brookie Bakehouse is a bakery founded by Brooke, known for its delicious cookies and unique recipes.
2. How did TikTok impact Brooke’s bakery?
TikTok allowed Brooke to share her journey and behind-the-scenes content, which gained her visibility and helped her ship cookies across Australia, significantly boosting her business.
3. What are Brooke's future aspirations with her bakery?
Brooke aims to open pop-up shops in various cities around the world to bring her bakery experience to a global audience.
4. How has Brooke's business team changed?
What started as a solo venture has now grown into a team of 15 women working together at Brookie Bakehouse.
5. Who does Brooke primarily connect with through her social media?
Brooke connects mostly with aspiring women entrepreneurs and those interested in baking and small business ownership.