TikTok Becomes Official Sponsor of NASCAR Driver Ryan Vargas

TikTok has announced its sponsorship of up-and-coming NASCAR driver Ryan Vargas, showcasing their commitment to diversity and supporting underrepresented voices. This partnership will feature custom TikTok branding on Vargas' racing suit and car, as well as co-marketing opportunities with NASCAR.

Ryan Vargas, a 20-year-old alumnus of NASCAR's 'Drive for Diversity' program, is an authentic TikTok fan and user. With over 40K followers on the platform, he shares footage of his race victories and showcases the joy of racing in an inclusive and inspirational way. His presence on TikTok has garnered attention and engagement from fans.

NASCAR and TikTok will collaborate on various co-marketing opportunities to further amplify Ryan's story and bring the excitement of racing to a broader audience. This significant investment by TikTok in NASCAR demonstrates their commitment to supporting rising stars like Ryan Vargas and showcasing the thrill of racing to a highly-engaged audience.

Ryan Vargas expresses his gratitude for the partnership, stating that TikTok has provided him with an incredible outlet to reach new fans and demographics through fun and creative content. Running the #6 TikTok Chevrolet Camaro in the NASCAR Xfinity Series for the rest of the season is a dream come true for him. He acknowledges the support of the Johnny Davis Motorsports team and is excited to bring this amazing TikTok partnership to fruition.

Nick Tran, Head of Global Marketing at TikTok, emphasizes that TikTok is a platform where creators of all sizes and backgrounds can express their genuine and authentic selves. Partnering with NASCAR to sponsor Ryan Vargas on his racing journey is a way for TikTok to continue supporting and celebrating the diverse creators that make their community thrive. The TikTok community is excited to cheer Ryan on in his racing endeavors.

For those interested in watching Ryan in action, he will be participating in the following races:

10/3 Talladega Superspeedway
10/10 Charlotte Motor Speedway
10/17 Kansas Speedway
10/24 Texas Motor Speedway
10/31 Martinsville Speedway
11/7 Phoenix Raceway