TikTok: The Future of Social Ecommerce

Good morning, everyone! Welcome to this exciting webinar on “TikTok: The Future of Social Ecommerce.” I’m thrilled to have you all here as we approach the end of lockdown. Since it’s TikTok, I thought I’d start with a little groove!

Thank you all for joining us this morning. I want to give you a quick introduction to Kilo Over Marketing and share our mission and capabilities.

Introduction to Kilo Over Marketing

Kilo Over Marketing is a performance-driven digital customer acquisition agency. Our mission is to provide the best solutions for finding paying customers for our clients' products. We work across various channels and have a heritage and experience that brands can trust.

Whether you're a big or small company, the only thing we look for in our partners is ambitious growth plans. All the brands we work with, like the ones shown here, share this common goal.

The Unique Opportunity with TikTok

I’m particularly excited about TikTok and its potential for social commerce. The social media landscape is evolving, and platforms like Facebook and Instagram are becoming predictable. However, TikTok presents a fresh opportunity:

Audience Range: It has a younger audience that other platforms don’t capture, along with a growing older audience.
Creative Space: TikTok offers a funky, cool space for creativity, interaction with clients using video and music.

In essence, TikTok allows for new kinds of customer engagement, making it a unique platform for brands to explore.

Introduction to Joel Williams

Now, I'd like to introduce Joel Williams, the Partnerships Manager at TikTok. Joel will walk us through how TikTok is positioning itself in the social commerce space. We’ll cover community engagement, best practices, and some new products. Plus, we’ve created an easy-to-deploy introductory package for those interested.

Without further ado, here’s Joel Williams.

Presentation by Joel Williams

Thanks for the introduction, Johnny. It’s great to be here! Today, I’ll guide you through how TikTok is a key player in social commerce. We’ll look at our community, best practices, and new products.

Mission and Community

Our mission is to inspire creativity and bring joy. Over the past 12-18 months, TikTok has become a place where individuals can express themselves and find entertainment, especially during uncertain times.

User Statistics: We now have over 100 million monthly active users in Europe, with over 19 million in the UK. On average, users spend 76 minutes a day on the app.
Engagement Statistics: Users are highly engaged, spending 426 seconds per session on average.
Unique Audience: 60% of our users are not on Twitter, 45% not on Instagram, and 40% not on Facebook. This means TikTok can reach untapped audiences that other platforms can’t.

Best Practices and Solutions

Authenticity is the key. Brands are most successful when they are real and creative. Some best practices include:

Leveraging Creators: Using our Creator Marketplace helps brands choose the right influencers.
Prioritizing Sound: TikTok is a sound-on platform, so engaging content is crucial.
Keeping it Simple and Fun: Brands that show product usage, unboxing, or create simple, fun content perform the best.

New Product Launches

We’re rolling out new beta formats that will enhance engagement:

Collection Ads: These are new and only in beta with select advertisers but offer a fresh way to showcase products.
Dynamic Product Ads: Allow uploading catalogs and combining first-party customer data for targeted advertising.
Lead Generation Formats: Streamlined forms that are ideal for product launches or promotions.

Case Study: Princess Polly

Our work with Princess Polly is a prime example. They achieved a 6x return on ad spend and increased product page visits by 54% by utilizing our in-feed video format.

Conclusion

In conclusion, TikTok offers a unique platform for brands to be their most authentic selves. By tapping into our community and best practices, brands can achieve significant engagement and ROI.

Thank you for joining us today. We’d love to hear your questions now!

Keywords

TikTok
Social Commerce
Kilo Over Marketing
Audience Engagement
Creative Space
User Statistics
Best Practices
Collection Ads
Dynamic Product Ads
Lead Generation
Authenticity
Creator Marketplace

FAQs

Q: What is the main purpose of Kilo Over Marketing? A: Kilo Over Marketing aims to provide the best solutions for finding paying customers for their clients' products across various digital channels.

Q: Why is TikTok considered a unique platform for social commerce? A: TikTok offers access to a younger and growing older audience that other platforms do not capture. It also provides a creative space for video and music interaction, making it unique for customer engagement.

Q: How long does the average user spend on TikTok daily? A: On average, users spend 76 minutes a day on TikTok.

Q: What are some of TikTok’s best practices for brands? A: Brands should leverage TikTok creators, prioritize sound, and keep content simple and fun. Authenticity is key.

Q: What new advertising products has TikTok introduced? A: TikTok has introduced new beta formats like Collection Ads, Dynamic Product Ads, and Lead Generation Formats to enhance audience engagement and ROI.

Q: Can you give an example of a successful TikTok campaign? A: Princess Polly’s campaign on TikTok resulted in a 6x return on ad spend and a 54% increase in product page visits.

Feel free to reach out if you have more questions!