Super Bowl LIV: TikTok Brings Fun and Surprising Experience to NFL Fans

Whether you're a die-hard football fan, tuning in for the halftime show and commercials, or simply a foodie in it for the game day snacks, the Super Bowl is a fun time of year where family, friends, and fans from everywhere gather to share in the excitement of this annual tradition.

The NFL official TikTok account has gained over 2 million followers since partnering with the NFL for its 100th season. The league and its teams have embraced the global TikTok community, providing content that gives fans a behind-the-scenes look into the players and teams they love. The TikTok community is looking for more than just game day highlights or play-by-play coverage; they want to see the team camaraderie, mascots, and the overall excitement of the game day experience. From the teams and players in the league to the entertaining live performances and commercials, TikTok is excited to bring the fun and surprising experience of Super Bowl LIV to the global fans of the NFL.

Leading up to Super Bowl Sunday, TikTok creators and superstar performers will participate in the #TouchdownCelebration hashtag challenge from January 29-31 to get into the game day spirit. During the Super Bowl, fans are encouraged to join the excitement with the #SuperBowlLIV hashtag challenge from February 1-3, showing their pride for their favorite team by creating unique TikTok videos. Additionally, there will be a special TikTok "End Zone" effect in the app to enhance the game's biggest moments.

TikTok fans have the opportunity to go behind the scenes with NFL teams, TikTok creators, and halftime show performers. They can see how the NFC and AFC champions got hyped up along their journey to Miami, with some even celebrating on the sidelines. Halftime show stars JLo and Shakira are also sharing their preparations for their epic performances on TikTok.

Brands are also utilizing TikTok for their Super Bowl campaigns. Hyundai is debuting its campaign on TikTok, showcasing the all-new 2020 Sonata through the #OneDayAfterWatching challenge. Chipotle is teaming up with TikTok's biggest stars to create their own delivery ads during the Super Bowl. Mountain Dew has launched the #AsGoodAsTheOG challenge, reviving an iconic scene from "The Shining" and encouraging the TikTok community to join in the fun. TurboTax will be launching its first-ever TikTok Hashtag Challenge on Super Bowl Sunday, featuring a new dance move called the #W2Step. Sabra has enlisted TikTok star Charli D'Amelio to promote their #HowIHummus campaign.

TikTok itself is celebrating the Super Bowl with its first-ever official Super Bowl ad. The ad showcases the fandom surrounding the game and invites fans to join the TikTok community as they cheer or cry for their favorite teams. For fans attending the Super Bowl, TikTok will be present at the official Super Bowl Experience, providing a traditional team tailgate atmosphere where fans can create their own TikTok videos and share them using the hashtag #TouchdownCelebration.