New Strategic Partnership between TikTok, New York Yankees, and YES Network

Today, we are excited to announce a new strategic partnership between TikTok, the New York Yankees, and the YES Network. This partnership aims to bring exposure to the TikTok community by featuring exclusive TikTok content on the YES Network. As sports fans everywhere are craving the action and excitement of live sporting events, this collaboration will bring the joy of baseball and TikTok to a broader audience.

The New York Yankees have already captured the attention of over 100 thousand users on TikTok, and with this partnership, they will be able to provide prominent TikTok signage to their audience and engage within TikTok's popular platform. This will undoubtedly generate unique opportunities to connect with their younger fans.

The CEO of the YES Network, Jon Litner, expressed his pleasure in entering into this innovative partnership with TikTok and the New York Yankees. They are looking forward to working together to execute unique marketing solutions and develop engaging content that will resonate with younger, digital-savvy fans.

Harish Sarma, from TikTok's Global Strategic Partnerships & Corporate Development, shared his excitement about partnering with an iconic team and brand like the New York Yankees. He emphasized that sports are an important part of the content experience on TikTok, and they are eager to bring the joy of the Yankees to fans across their platform.

Overall, this partnership aims to enhance the exciting start to the baseball season and provide an opportunity for TikTok users to cheer on the Yankees and experience the thrill of live sports.