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Transform your TikTok Video Shopping Ads with catalog enrichment

Introduction

Welcome to our comprehensive guide on how to transform your TikTok video shopping ads with catalog enrichment. This guide will walk you through the essentials of setting up and optimizing your campaigns for better performance. Whether you're a brand or an agency, these insights and best practices will help you get the most out of your video shopping ad campaigns.

Agenda

  1. Introduction to TikTok Shopping Ads: Overview and the three forms of shopping ads - Video Shopping Ads (VSA), Catalog Listing Ads, and Live Shopping Ads.
  2. Setting Up Video Shopping Ads for Catalog: Step-by-step guide for setting up a campaign in TikTok Ads Manager and the performance levers to optimize your campaigns.
  3. Creative Best Practices: Following TikTok's guidelines and utilizing Shaker for catalog enrichment.
  4. Case Study: How Shaker helped the Brazilian retailer Magalu increase their return on ad spend by 302%.

What are TikTok Shopping Ads?

TikTok Shopping Ads is an umbrella term for TikTok’s suite of advertising solutions designed to help brands drive more sales. Currently, there are three ad formats under this umbrella:

  • Video Shopping Ads (VSA): These enable hyper-relevant shoppable videos across the "For You" feed.
  • Catalog Listing Ads: Promote your product catalog at scale with new placements across TikTok without requiring video assets.
  • Live Shopping Ads: Drive engagement from the "For You" page to a live moment where products can be showcased to shoppers who are more likely to buy.

Video Shopping Ads (VSA)

These ads allow you to place relevant shoppable videos in the "For You" feed. You can either use a single video for multiple SKUs or unique videos for each individual SKU in your catalog.

Catalog Listing Ads

These ads enable you to promote products directly from your catalog in new placements across TikTok. No video assets are required for this format.

Live Shopping Ads

These ads connect users from the "For You" page to a live streaming session, where products are showcased and can be purchased directly.

Setting Up Video Shopping Ads for Catalog

Steps to Get Started

  1. Create a Catalog: Set up a catalog on your TikTok Business Center.
  2. Upload Products: Add products to your catalog.
  3. Upload or Generate Videos: Create or upload videos for the products in your catalog.
  4. Integrate Events: Between your catalog and measurement partner or TikTok Pixel.
  5. Publish Campaign: Using the products in your catalog.

Campaign Setup

  • Campaign Level: Select "Product Sales" to start setting up your campaign.
  • Ad Group Level: Choose your shopping ads type, select your product source, optimization location, and audience targeting.
  • Ad Level: Select your product details and catalog video, set your destination page, and configure tracking.

Performance Levers

Optimizing your campaign performance involves three main levers:

  1. Product Sets: Group products sharing similar characteristics for targeted advertising.
  2. Targeting: Utilize retargeting, custom audiences, demographic targeting, and interest/behavior targeting to reach the right audience.
  3. Creative: Follow best practices for high-performing creatives and use tools like Shaker for catalog enrichment.

Shaker Catalog Enrichment

Shaker helps you transform your catalog into a VSA catalog by using creative best practices and proprietary video render technology. This allows you to create unique videos for your entire catalog, whether it’s 50 products or 50 million.

Examples

  • Interactive Split Ad: Combines catalog data with creator content and interactive elements for engagement.
  • Animated Videos: Utilize animated content to align with strong brand guidelines and stand out on TikTok.

Conclusion

In summary, transforming your TikTok video shopping ads with catalog enrichment can significantly optimize your campaign performance. If you wish to learn more about working with Shaker, please reach out.

Keywords

  • TikTok Shopping Ads
  • Video Shopping Ads (VSA)
  • Catalog Listing Ads
  • Live Shopping Ads
  • Catalog Enrichment
  • Shaker
  • Campaign Performance
  • Audience Targeting
  • Creative Best Practices

FAQ

What are TikTok Shopping Ads?

TikTok Shopping Ads are a set of advertising solutions designed to help brands drive more sales on TikTok. They include Video Shopping Ads, Catalog Listing Ads, and Live Shopping Ads.

How do I set up Video Shopping Ads for my catalog?

You need to create a catalog, upload products and videos, integrate events, and then publish your campaign through TikTok Ads Manager.

What are the primary performance levers for optimizing TikTok Shopping Ads?

The three main levers are Product Sets, Audience Targeting, and Creative.

What is Shaker and how does it help with catalog enrichment?

Shaker is a creative hub that helps brands boost campaign performance with better, faster, and more cost-efficient creatives at scale. It transforms your product catalog into unique video shopping ads.

Can I run effective TikTok Shopping Ads without video assets?

Yes, you can use Catalog Listing Ads, which don’t require video assets to promote your product catalog at scale.

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