TikTok's Commitment to Creativity and Authenticity

At TikTok, we are dedicated to creating a platform for creative expression, where users can enjoy a wide range of short videos and have a truly joyful experience. Our users are drawn to TikTok because it offers a positive and refreshing environment that inspires their creativity. We strive to foster this creativity through various features such as fun filters, product features, and brand partnerships.

Brands have found great success on TikTok by embracing the unique spirit and authenticity of our community. They have utilized native advertising formats, such as sponsored hashtag challenges and in-feed ads, to engage users and promote their campaigns in an unconventional and modern way.

While we carefully consider the decision to allow paid ads on our platform, we are still in the early stages of introducing and experimenting with different ad formats. We are actively exploring opportunities for brand partners, including the newly-launched TikTok Creator Marketplace, which enables brands to connect and collaborate with talented creators on marketing campaigns. We recognize the increasing demand for collaborative opportunities between brands and creators, as brands seek insights and partnerships in creating quality content.

However, our main focus remains on creating an entertaining and genuine experience for our community. While we strive to provide value to brands, we are committed to staying true to what makes TikTok unique and beloved by our users – its light-hearted and irreverent atmosphere that makes it a fun place to be.

In line with this spirit, we have made the decision not to allow political ads on TikTok. We believe that paid political ads do not align with the TikTok platform experience. Therefore, we will not accept ads that promote or oppose candidates, current leaders, political parties or groups, or any political issues at the federal, state, or local level. This includes election-related ads, advocacy ads, or issue ads. For more information, please refer to our ad guidelines.

Ultimately, our mission is to inspire creativity and bring joy to our community. We are committed to building a platform where users, creators, and brands can come together to be creative, set trends, and have a lot of fun in the process. People are drawn to TikTok because it offers a different and unique experience, and we will continue to work hard to support that.