Madison Beer Immersive Reality Concert Experience

TikTok and Sony Music have announced the Madison Beer Immersive Reality Concert Experience, a groundbreaking virtual concert that will be streamed live on TikTok. The concert will take place on March 19th at 6pm ET/3pm PT on Madison Beer's TikTok account (@madisonbeer). It will feature stunning performances of songs from Madison's new album 'Life Support' by a hyper-realistic digital avatar of Madison.

This virtual concert experience is brought to you by Sony Music Entertainment, TikTok, and Verizon in partnership with Sony Immersive Music Studios. It will be set in a fully digital recreation of the Sony Hall concert venue in New York City. The concert will showcase cutting-edge real-time 3D creation technology and virtual production, pushing the boundaries of imagination and creativity for artists.

Madison Beer expressed her excitement about experimenting with virtual production technologies for this performance, as it provided a unique way to bring her music to fans during a time when live music experiences are limited. She believes that this immersive concert experience will be unlike anything music fans have seen before.

Sylvia Rhone, Chairwoman and CEO of Epic Records, also praised Madison Beer for her innovative vision and the visually groundbreaking showcase she has created. She believes that this virtual concert will transform the viewing experience and is thrilled to help Madison share it with the world.

Corey Sheridan, Head of Music Content & Partnerships at TikTok US, emphasized the platform's commitment to supporting artists and providing interactive music moments for its users. He described Madison Beer's virtual experience as the closest thing to being at a concert from the safety of one's own home.

Madison Beer, with over 14 million followers on TikTok, uses the platform to connect with her loyal fans and share new music. She has become an active member of the TikTok community, accumulating more than 1.5 billion views on her videos. Through her album 'Life Support' and the Immersive Concert Experience, Madison showcases her diverse musical tastes and takes creative control by writing her own songs, producing, and creating her own visuals.

Join Madison on March 19th at 3pm PT/6pm ET live on TikTok for this spectacular performance. The premiere will include special trivia, a behind-the-scenes interview with Madison, and more.