What's it like to sell via livestream on TikTok, Amazon and YouTube #Shorts

Miriam Sandler and her husband Mark aren't merely setting up for a segment on QVC anymore; instead, Miriam is going live on Amazon. Sandler is a prolific live stream shopping host. Her "Mother Could" brand commands a significant online presence, with 1.2 million followers on Instagram, 730,000 on TikTok, and she recently surpassed 100,000 subscribers on YouTube. She leverages these platforms to inform her followers when she’s live on Amazon, selling her favorite products.

The phenomenon of QVC-style live stream shopping has already taken China by storm. According to McKinsey, the market reached an estimated value of $ 171 billion in 2020. By 2022, it was projected to grow to $ 423 billion. However, the trend has been slower to gain traction in the U.S.

In China, Alibaba's Taobao Live dominates the scene with an impressive 35% market share, making it the world's largest live shopping player. Despite the slower adoption rate in the U.S., several companies are investing heavily to capitalize on the trend.

Would you consider buying a product from a live shopping stream? Let us know in the comments.

Keywords

Miriam Sandler
Mark Sandler
Live stream shopping
Amazon Live
Mother Could
QVC
Instagram
TikTok
YouTube
Taobao Live
Alibaba
McKinsey
U.S. market
China market
Online shopping trends

FAQ

Q: Who is Miriam Sandler? A: Miriam Sandler is a live stream shopping host who has gained significant popularity with her "Mother Could" brand, boasting large followings on Instagram, TikTok, and YouTube.

Q: Where does Miriam Sandler host live shopping streams? A: Miriam Sandler hosts live shopping streams on Amazon.

Q: What is the market size of live stream shopping in China? A: According to McKinsey, the live stream shopping market in China was valued at $ 171 billion in 2020 and was projected to grow to $ 423 billion by 2022.

Q: How does live stream shopping adoption in the U.S. compare to China? A: Live stream shopping has been slower to catch on in the U.S. compared to China. Nonetheless, U.S. companies are investing in this growing trend.

Q: What is the world’s largest live shopping player? A: The largest player in the live shopping scene globally is Alibaba's Taobao Live, holding a 35% market share.

Q: How do audiences know when Miriam goes live for shopping streams? A: Miriam informs her followers on Instagram, TikTok, and YouTube about her live sessions on Amazon.

Q: What kind of products does Miriam Sandler sell in her live streams? A: Miriam sells her favorite products during her live streams on Amazon.