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What You NEED To Know About TikTok's NEW Creator Fund (Creativity Program Beta)

Introduction

TikTok has recently introduced a new initiative known as the Creativity Program Beta, which offers creators an opportunity to earn more for videos longer than one minute. This article will provide an in-depth look at what this new program is, how you can apply, and the benefits it offers compared to the traditional Creator Fund.

Understanding the Traditional TikTok Creator Fund

The traditional TikTok Creator Fund has been notorious for its low payouts. For instance, Zach King, a well-known TikTok creator, earns between $ 20 to $ 30 daily despite getting over 20 million views per week. This has been a point of contention for many creators who feel that the compensation is disproportionately low compared to the views they generate.

Introducing the Creativity Program Beta

To address these concerns, TikTok has launched the Creativity Program Beta with a substantial $ 1 billion fund to be distributed over the next three years. This new program promises higher payouts, making TikTok the highest-paying platform for short-form content. Reports show creators earning $ 1,700 for almost 2 million views and even up to $ 10,000 for videos that go viral with 15 million views. By comparison, YouTube Shorts do not offer as high payouts for similar view counts.

Eligibility Criteria

To join the Creativity Program Beta, you must:

  1. Be at least 18 years old.
  2. Be a Creator based in the US, UK, France, or Brazil.
  3. Have at least 10,000 followers.
  4. Achieve 100,000 authentic video views in the past 30 days.
  5. Create videos longer than one minute.

Application Process

Here’s how you can apply:

  1. Open TikTok: Go to your profile.
  2. Click on the Three Lines: Located at the top right-hand corner.
  3. Select Creator Tools: Scroll down to find 'Creativity Program Beta.'
  4. Apply: Fill out the required information and submit your application for review.

If you are already part of the Creator Fund, you can switch to the Creativity Program from your Creator Fund dashboard. Note that once you switch to the Creativity Program Beta, you can’t revert to the Creator Fund.

Pros and Cons

Pros:

  • Higher Payouts: The new program offers significantly higher RPMs compared to the Creator Fund.
  • Encourages Longer Videos: This program motivates creators to focus on storytelling, educational, and informative content.
  • Investment in Quality: Higher earnings can be reinvested in better production quality.

Cons:

  • Challenging for New Creators: Producing engaging long-form videos is more difficult and requires more effort.

Metrics Explained: RPM vs. CPM

  • CPM (Cost Per Mil): Refers to the amount earned per 1000 views before platform cuts.
  • RPM (Revenue Per Mil): Indicates earnings per 1000 views after platform cuts. For example, YouTube's RPMs range from $ 3 to $ 100 depending on the niche, whereas TikTok’s Creativity Program offers about $ 1 RPM, which is still higher than the previous payouts.

Experimenting with Long-form Content

Early adapters of the Creativity Program Beta have started experimenting with longer videos. The feedback indicates potential for substantial earnings, but it varies depending on the content and engagement.

Conclusion

If you're serious about earning on TikTok, the Creativity Program Beta could be a game-changer, but it does come with its set of challenges. Creating engaging, long-form content consistently is key to maximizing earnings.

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Keywords

  • TikTok
  • Creativity Program Beta
  • Creator Fund
  • RPM
  • CPM
  • Long-form Videos
  • Earnings
  • Social Media Monetization

FAQ

Q: What is the TikTok Creativity Program Beta? A: It’s a new initiative by TikTok aimed at offering higher payouts for videos longer than one minute.

Q: What are the eligibility requirements? A: You must be at least 18 years old, based in the US, UK, France, or Brazil, have at least 10,000 followers, 100,000 authentic video views in the last 30 days, and create videos longer than one minute.

Q: How do I apply for the Creativity Program Beta? A: Via the Creator Tools on TikTok, look for the 'Creativity Program Beta' option, fill in the required information and submit your application.

Q: What are the pros and cons of this new program? A: Pros include higher payouts and encouragement to create quality content. Cons include the difficulty of producing engaging long-form content, especially for new creators.

Q: How does TikTok's Creativity Program compare with YouTube in terms of RPM? A: TikTok's program offers about $ 1 RPM, whereas YouTube’s RPM can vary from $ 3 to $ 100 depending on the niche.

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