WWE and TikTok Partner to Bring Family-Friendly Entertainment to the TikTok Community

WWE and TikTok Partner to Bring Family-Friendly Entertainment to the TikTok Community

WWE and TikTok have formed a new partnership to bring WWE's unique blend of family-friendly entertainment, thrilling action, and world-class athleticism to the TikTok community. This collaboration coincides with WWE's upcoming Tables, Ladders & Chairs pay-per-view event on December 15th. As part of the partnership, WWE has launched its official TikTok account and made entrance themes for over 30 Superstars and Hall of Famers available. These include iconic figures like "Stone Cold" Steve Austin, The Undertaker, Ultimate Warrior, Becky Lynch, John Cena, and Sasha Banks. The entrance themes and original music will be integrated into TikTok's extensive content library, alongside music from top artists such as Lil Nas X, Mariah Carey, Lizzo, and emerging artists like Arizona Zervas.

This partnership allows TikTok users to create their own unique videos using WWE's iconic entrances, providing fans with a new way to engage with their favorite Superstars. Jayar Donlan, WWE's Executive Vice President, Advanced Media, expressed excitement about the partnership, stating that it offers a new level of engagement with WWE content for the TikTok community.

TikTok's global community, present in over 150 countries, craves the excitement and surprise of live events and desires a deeper engagement with their favorite sports, stars, and live events. By partnering with WWE, TikTok users will have unprecedented access to WWE moments, both in the ring and behind the scenes. This collaboration marks a new chapter for WWE on the platform, with exclusive daily content to be posted on WWE's TikTok account.

Mayan Scharf, Global Partnerships at TikTok, highlighted the unconventional and fun way in which WWE combines sports and entertainment, and expressed enthusiasm about bringing the WWE experience to TikTok's global community.

With over 1 billion social media followers worldwide, WWE aims to further solidify its position as a global leader in the social media space by leveraging TikTok's broad and fast-growing user base. The partnership also aims to attract existing WWE fans to the platform, encouraging them to create and interact with WWE content in new and exciting ways.

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