TikTok's Impact on Brands in 2020

2020 has been a remarkable year for TikTok. Despite the challenges, the TikTok community has come together to celebrate, learn, support, and find joy in creativity. Brands have also embraced the platform, shifting their strategies to connect authentically with the TikTok community.

The top hashtag challenges of 2020 have sparked creativity and engagement from the community. Brands like NYX Professional Makeup, L'Oreal, Pepsi, Bomb Pop, and EA Games have encouraged users to participate in challenges that celebrate individuality, creativity, and self-expression.

Music has played a significant role in TikTok trends, and brands have leveraged this by incorporating catchy tunes into their hashtag challenges. Brands like EPIC, Warner Bros., Safeguard, and NYX Professional Makeup have used popular songs to engage the community and create viral challenges.

Brands have also utilized the "For You" feed to create eye-catching content that seamlessly blends in with organic content. Hulu, NFL, Amazon Prime Video, Spotify, and Warner Bros. have successfully captured the attention of users with their creative campaigns.

Creative effects have become a popular way for brands to engage with the TikTok community. Fruit by the Foot, EA Games, Cheetos, WHO, and Lysol have created branded effects that bring joy and interactivity to their campaigns.

The "Don't Make Ads, Make TikToks" ethos has been embraced by brands like Simmons, Bumble, JanSport, and others. These brands have created content that speaks to the TikTok community and invites them to be a part of the conversation.

Brands like ESPN, Netflix, PUMA, and others have built large followings on TikTok by creating engaging and relatable content that resonates with the community.

Innovative brand accounts like It Gets Better, NASCAR, HBO Max, and PUMA have consistently pushed boundaries and shaped culture on TikTok.

Small businesses have also found success on TikTok by showcasing their passion and creativity. Pounce Cat Cafe, Designs by Donnie, Lucky to Live Here Real Estate, Fay-Ark Lawn Co., and Queen City Alchemy have captured the hearts of the TikTok community with their unique stories.

The #TikTokMadeMeBuyIt hashtag has become a popular way for users to discover and share products. From dog glasses to mini ATMs, the TikTok community has embraced these products and shared their experiences.

Overall, TikTok has provided a platform for brands to connect with the community authentically and creatively. The top campaigns, challenges, and content of 2020 have showcased the power of TikTok in inspiring, entertaining, and bringing people together.