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This article provides a comprehensive guide on how to establish and run profitable TikTok Shop live streams, including best practices, monetization strategies, and common pitfalls to avoid. It emphasizes the importance of live streaming for businesses, the need for high-quality and engaging content, and the potential for higher engagement, increased sales, and building brand loyalty. The article also highlights the importance of a solid monetization strategy and provides tips on avoiding common pitfalls. It concludes by emphasizing the opportunity for businesses to build a loyal community of buyers through live streaming on TikTok.