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How to Set Up TikTok Shop Affiliate to Get More Sales!

How to Set Up TikTok Shop Affiliate to Get More Sales!

TikTok has transformed from just a social media app to a competitive e-commerce platform, giving tough competition to the likes of Amazon, eBay, Etsy, and Shopify. Every week, TikTok releases new features to make it easier for sellers to promote and sell their products on the Tick Tock Shop platform. The amount of money TikTok is investing in this endeavor is staggering. They offer various incentives to both sellers and buyers to encourage sales and growth. From free advertising vouchers and zero percent selling fees for sellers to free shipping or first-time buyer discounts for customers, TikTok is leaving no stone unturned to boost sales on the platform. Taking advantage of these incentives can be highly beneficial for your business. In this article, we will discuss a recently introduced feature on TikTok Shop - the affiliate program.

Setting Up the TikTok Shop Affiliate Program

To get started with the TikTok Shop Affiliate program, follow these steps:

  1. Access the TikTok Shop seller center.
  2. Go to "Affiliate Marketing" in the top bar and select "Create" to set up different affiliate plans.
  3. Choose between a shop plan, open plan, or targeted plan. The shop plan allows you to list all your products and set a universal commission rate. The open plan lets you select specific products to promote with a higher commission rate. The targeted plan allows you to choose specific creators to promote your products.
  4. Create a shop plan by selecting the commission percentage. For example, you can give a 15% commission to affiliates.
  5. Create an open plan by selecting specific products and a higher commission rate. For instance, you can offer a 20% commission rate.
  6. Create a targeted plan if you want to work with specific creators by selecting products, commission rates, and entering a description to attract those creators.
  7. Submit your plans, and they will be added to your TikTok Shop.

Using the TikTok Shop Affiliate Program

Once you have set up the TikTok Shop Affiliate program, here's how you can use it:

  1. Access your TikTok organic account and click on the shop button to view your products and their analytics.
  2. Click on "TikTok Shop" to see your product catalog and the products you can promote.
  3. Search for your company name to ensure your products are listed.
  4. You can add products to your showcase and create videos to promote them.
  5. You can track creators who are promoting your products by clicking on "Manage Creators."
  6. Offer free samples to influencers who meet certain criteria, such as follower count and e-commerce content.
  7. Monitor sample requests and choose influencers who align with your brand.

The TikTok Shop Affiliate program is a powerful tool to increase sales and brand awareness. By leveraging the influence of creators and offering incentives, you can reach a wider audience and generate more sales on the platform.

Keywords: TikTok Shop, Affiliate Program, E-commerce, Incentives, Sellers, Buyers, Promotion, Sales, Commission, Influencers, Samples.


Q1: What is TikTok Shop?

TikTok Shop is an e-commerce platform within the TikTok app where sellers can promote and sell their products directly to TikTok users. It competes with platforms like Amazon, eBay, Etsy, and Shopify.

Q2: What incentives does TikTok offer to sellers and buyers?

TikTok offers various incentives to both sellers and buyers. Sellers can enjoy benefits like free advertising vouchers, zero percent selling fees, and an affiliate program. Buyers, on the other hand, can enjoy incentives like free shipping or first-time buyer discounts.

Q3: How does the TikTok Shop Affiliate program work?

The TikTok Shop Affiliate program allows anyone to promote products from the TikTok Shop in their videos. Affiliates can include product links in their videos, and if someone purchases through that link, the affiliate earns a commission. Sellers can choose the commission percentage they want to offer to affiliates.

Q4: Can I choose the creators I want to work with through the affiliate program?

Yes, you can select specific creators to promote your products through the TikTok Shop Affiliate program. You can create a targeted plan and choose creators who align with your brand and values.

Q5: How can I track the performance of affiliate promotions?

TikTok Shop provides tools for tracking the performance of affiliate promotions. As a seller, you can monitor sample requests, manage creators, and analyze the metrics of their videos to see how effectively they are promoting your products.

By following the steps above and utilizing the TikTok Shop Affiliate program effectively, you can boost your sales on the platform and gain wider exposure for your products. Take advantage of the incentives offered by TikTok and tap into the power of influencers to grow your e-commerce business on TikTok Shop.