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My Updated Tiktok Ads Strategy for TikTok Dropshipping

My Updated TikTok Ads Strategy for TikTok Dropshipping

In this article, I will provide you with a step-by-step guide on how to create your first TikTok campaign for your dropshipping business. I have updated my strategy to ensure maximum success and sales on the TikTok platform. Here is everything you need to know:

Step 1: Creating the Campaign

  • Open the TikTok Ads Manager and navigate to the "Campaign" section.
  • Click on "Create" to start a new campaign.
  • Choose the "Website Conversion" option as it focuses on generating sales for your Shopify store.
  • Name your campaign based on the product you are selling, for example, "Shark Blanket".
  • Skip unnecessary options and proceed to the next page.

Step 2: Setting up the Ad Group

  • Name your ad group as "Open" to indicate that you are not targeting any specific interests.
  • Select your TikTok pixel and the optimization event "Complete Payment".
  • Choose the placements where your ads will be displayed, and remove unnecessary options like app bundles and video sharing.
  • Remove user comments to avoid any potential backlash from unethical drop shippers.
  • Specify your target locations, focusing on countries like the United States and Canada.
  • Keep the gender option open for a product like a shark blanket that appeals to both genders.
  • Set the age range to 18-55+ to reach a broader audience.
  • Language targeting is not crucial as English is widely spoken in the selected countries.
  • Set your daily budget to an amount that allows your ads to have sufficient exposure, such as $ 20.32.
  • Schedule your campaign to start the next day at midnight for optimal performance.
  • Choose "Conversion" as the optimization goal and select "Maximum Delivery".

Step 3: Creating the Ads

  • Enable the "Smart Creative" option, which allows you to add more text to your videos.
  • Use the initials of your product and the abbreviation "VSS" (Videos) in the ad names, for example, "SB VSS".
  • Upload your videos and add the logo of your brand.
  • Write compelling text for your ads, emphasizing the offer and urgency. For example, "50% off today only, limited time offer. Get yours now!"
  • Include the link to your Shopify store so viewers can easily access your product.

Step 4: Review and Publish

  • Verify that all the details are correct, including the ads, targeting, and budget.
  • Click "Submit" to create your campaign.
  • Double-check that your ads are successfully published and review the campaign settings one more time.

Step 5: Monitoring Performance

  • Set a budget of $ 25 and monitor your campaign's performance.
  • If your campaign does not generate any sales or only a few, move on to the next product.
  • If your campaign generates consistent sales or multiple sales, consider increasing your budget and leaving the campaign running.

Remember that this strategy focuses on finding winning products, so it is essential to test multiple products and implement this strategy for each one. Give each campaign a budget of $ 25 before deciding on its success. With consistent testing and optimization, you can find success with TikTok ads for your dropshipping business.


TikTok campaign, TikTok Ads Manager, dropshipping, Shopify store, product, target audience, ad group, optimization goal, smart creative, budget, scheduling, advertising performance


  1. Can I use my TikTok account for my dropshipping product?

    • It is not necessary to create a TikTok account specific to your product, especially for dropshippers who frequently test and change products.
  2. Do interest-based targeting work well on TikTok?

    • TikTok's platform works differently from Facebook. It is recommended to avoid interest-based targeting and let TikTok choose your target audience organically.
  3. How much budget should I allocate for my TikTok campaign?

    • Start with a daily budget of $ 25 and monitor the performance. Adjust the budget accordingly based on the sales generated.
  4. Should I use different texts for each video in my campaign?

    • Yes, it is recommended to use different texts for each video to test their performance and attract a wider audience.
  5. How long should I let my campaign run before deciding its success?

    • Give your campaign a minimum of 24 hours and $ 25 worth of spending before making a decision. Successful campaigns will generate consistent sales within this timeframe.