Published on

TikTok Ads Tutorial 2024 (Step-by-Step Guide)

TikTok Ads Tutorial 2024 (Step-by-Step Guide)

In this article, we will provide you with a step-by-step guide on how to run TikTok ads for your Shopify store. We'll cover the process of connecting your Shopify store with TikTok, setting up your TikTok ads campaign, and scaling your campaign for better results. So let's dive in!

Step 1: Connect Your Shopify Store with TikTok

The first step is to add TikTok as a new sales channel on Shopify. To do this, follow these steps:

  1. Access your Shopify dashboard and go to "Add apps".
  2. Click on the Shopify App Store option.
  3. Search for TikTok app and install it.
  4. Click on "Add app" and then select "Add sales Channel".
  5. Set up a new TikTok business account by clicking on "Create new".
  6. Enter your email and create a password for the new account.
  7. Verify your email by entering the verification code sent to your inbox.
  8. Connect the new TikTok business account to your Shopify store by clicking on "Connect".

By completing these steps, your Shopify store will now be connected with TikTok, and the tracking pixel will be automatically installed for better optimization.

Step 2: Set Up Your TikTok Ads Campaign

Now that you have connected your Shopify store with TikTok, it's time to set up your TikTok ads campaign. Follow these steps:

  1. Go to and click on "Create" at the top to access the TikTok Ads Manager.
  2. Choose "Custom mode" to have full control over your ads.
  3. Set your advertising objective as "Website Conversions" for generating sales on your store.
  4. Name your campaign and specify the campaign objective, such as "Conversions" for this example.
  5. Decide on budget management. You can choose campaign budget optimization (CBO) or set budgets at the ad group level manually. It's recommended to start with CBO turned off for more control.
  6. Click on "Continue" and create your first ad group targeting a broad audience without specific interests. Name it accordingly, such as "Broad".
  7. Select the appropriate pixel and optimization event for tracking conversions from your Shopify store.
  8. Choose TickTok as the only placement to ensure your ads appear only on TikTok.
  9. Customize advanced settings such as turning off video download and automated creative optimization if you prefer to manually test and optimize.
  10. Set demographic targeting, including countries, language, and gender, based on your product's target audience.
  11. Decide on interests and behaviors targeting. For a broad audience test, it's suggested to not target specific interests initially.
  12. Set your ad group's daily budget (e.g., $20) and bidding and optimization strategy.
  13. Click on "Next" to proceed to the ad level.

Step 3: Create and Test Ads, and Scale Your Campaign

In the ad level of your campaign, you will create and test different ad creatives. Here's how:

  1. Name your first ad and add your brand name and logo for identity.
  2. Provide ad details, including uploading the video creative, adding the offer/product description, and setting the call-to-action button.
  3. Submit your ad for review by TikTok.

Once your ad is approved, you can monitor its performance in the TikTok Ads Manager. It's recommended to create two more ads within the ad group to test different variations. You can duplicate the existing ad and modify the name and creative.

To scale your campaign, you can employ two strategies: vertical scaling and horizontal scaling.

  • Vertical Scaling: Increase the budget of the top-performing ad groups to allocate more spend to the ads that generate the best results.
  • Horizontal Scaling: Duplicate the best-performing ad group multiple times to increase exposure and potential sales. Focus on the creatives that have proven to convert.

Remember to continuously test new creatives to ensure profitability and optimize your campaign accordingly.


TikTok ads, Shopify store, step-by-step guide, connect Shopify with TikTok, set up TikTok ads campaign, scale TikTok ads campaign, TikTok Ads Manager, advertising objective, campaign structure, ad groups, ads, targeting, budget management, vertical scaling, horizontal scaling, ad creatives, conversion optimization, tracking, creative optimization, review process, performance monitoring, profitability, FAQs.


  1. How can I connect my Shopify store with TikTok for running ads?
  2. What is the campaign structure for TikTok ads?
  3. How can I set up targeting for my TikTok ads?
  4. What is the recommended budget for a beginner on TikTok ads?
  5. How can I scale my TikTok ads campaign effectively?
  6. What are the strategies for testing and optimizing ad creatives on TikTok?
  7. How do I track conversions from TikTok ads on my Shopify store?
  8. How long does it take for a TikTok ad to be approved?
  9. What are the best practices for maintaining profitability with TikTok ads?
  10. Are there any recommended tools or services for creating TikTok ad creatives?