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TikTok Shop Seller Center Tutorial || How to Create and Use TikTok Shop (2024)

TikTok Shop Seller Center Tutorial || How to Create and Use TikTok Shop

In this tutorial, we will guide you through the process of creating and using the TikTok Shop Seller Center. This platform allows creators to showcase and sell products to their viewers. We will cover the necessary steps to set up your TikTok Shop, add products, and earn commissions.

Switching to a Public Account

To begin, make sure your TikTok account is set to public. Open your TikTok profile and click on the three-line icon at the top right corner of the interface. Go to Settings > Creator Tools > Account > Privacy, and switch to a public account.

Switching to a Business Account

Next, switch your account to a business account. Go back to Settings > Creator Tools > Account, and click on "Switch to Business Account." This will enable you to access additional business features in the Business Suite.

Choosing a Category for Your Business Account

Select a category that best represents your business account. This category should align with the purpose of your account, such as shopping and retail. You can always change the category later if needed.

Adding an Email to Your Profile (Optional)

You have the option to add an email to your profile to connect with customers directly. This step is optional, and you can skip it for now and add an email later.

Creating Your TikTok Shop

To create your TikTok Shop, go to Settings > Creator Tools. Scroll down and click on "TikTok Shop for Creator." This will allow you to showcase shoppable products in your videos.

Eligibility Requirements for TikTok Shop

To set up your TikTok Shop, you need to meet certain eligibility requirements:

  1. You should have over 1,000 followers on TikTok.
  2. You should be at least 18 years old.

If you meet these requirements, you are eligible to apply for the TikTok Shop.

Applying for the TikTok Shop

Click on "Apply" to start the application process. Your basic information, live data insights, and performance data will be shared with sellers and agencies through the Creator Marketplace. Accept the Creator Terms of Use and TikTok Shop Privacy Policy to proceed with the application.

Approval and Start Earning

Once your application is approved, you can start earning by selling TikTok affiliate products. If you don't have products to sell, you can start as an affiliate by promoting products on TikTok.

Using the TikTok Seller Center App

Install the TikTok Seller Center app from the Play Store. This app will help you keep track of the products you want to upload to your TikTok Shop. Open the app and link your TikTok account to the Seller Center.

Managing Your Products and Orders

In the Seller Center app, you can manage your products and orders. The app dashboard will show your orders, products, promotions, and more. You can keep track of your orders, view your shop health, access the policy center, and find help in the help center.

Adding Products to Your TikTok Shop

To add products to your TikTok Shop, go to the Products tab in the Seller Center app. Click on "Add Products" and follow the prompts. You can add product images, descriptions, categories, attributes, and more. Once you've added a product, it will appear in your TikTok Shop.

Withdrawing Commissions

To withdraw your commissions, go to the Commissions tab in the Seller Center app. If you have available commissions, the "Withdraw" button will be active. You can choose to withdraw via a bank account or Gcash.


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1. How do I switch my TikTok account to a public account?

To switch your TikTok account to a public account, go to your profile settings and click on "Privacy." From there, switch the button to make your account public for everyone to see.

2. Can I change the category of my business account?

Yes, you can change the category of your business account. Go to your account settings and click on "Category." Choose a new category that aligns with the purpose of your account.

3. How many followers do I need to be eligible for the TikTok Shop?

To be eligible for the TikTok Shop, you need to have over 1,000 followers on TikTok.

4. Can I withdraw my commissions through Gcash?

Yes, you can withdraw your commissions through Gcash. If the Gcash option is not available immediately, it should be accessible within a day or two.

5. How do I add products to my TikTok Shop?

To add products to your TikTok Shop, use the TikTok Seller Center app. Go to the "Products" tab and click on "Add Products." Follow the prompts to upload product images, descriptions, categories, and attributes.