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TikTok is introducing a new feature that provides more context to recommended content in the For You feeds. Users can now understand why a specific video is recommended to them by tapping on the share panel and selecting the 'Why this video' option. The recommendation system takes into account user interactions, followed accounts, recently posted content, and popular content in the user's region. This feature aims to bring transparency to content recommendations and is part of TikTok's ongoing efforts to empower users and provide a meaningful experience.

The TikTok What's Next Report 2023 is a trend forecast that helps marketers understand the changing wants and needs of consumers in the upcoming year and how it will impact their strategies on and off TikTok. It focuses on long-term cultural forces unique to TikTok, such as embracing diverse perspectives and ideas, seeking success and well-being, and building communities. The report identifies three major trend forces: actionable entertainment, making space for joy, and community-built ideals. It provides growth opportunities for brands in 2023.

StemDrop is a global collaboration project created by TikTok, Syco, Universal Music Group, Republic Records, and Samsung. It aims to provide opportunities for both up-and-coming and established artists to collaborate with renowned hit-makers. The project explores the idea of what would happen if you wrote a song and shared it with the world. Over the past two months, the response has been incredible. After the songwriting team of Max Martin, Savan Kotecha, and Ali Payami released Red Lights on TikTok, the creative community has been reworking, creating, and uploading their own versions of the song in various genres such as country, hip hop, acoustic, dance, and drum 'n' bass. It has truly become a collaborative project.

TikTok is establishing a Trust & Safety team within US Data Security to enhance the security and compliance of the platform. The team will focus on building trust and confidence in the protection of US user data, compliance, safety strategies, and moderation of content involving US users' private data. The rest of the US Safety team will merge with the Global Trust and Safety Team to better protect people from harm and maintain platform integrity. The Head of Country Policy role is introduced to ensure global policies align with the needs of local communities.

TikTok is a global platform that brings together a community of people who entertain, inspire, and connect with each other through self-expression. It has become a place where creativity thrives, with over a billion people showcasing their talent and finding a sense of belonging. TikTok has also played a significant role in promoting music, propelling artists to new heights, and supporting small businesses. The platform has created communities around various topics, such as BookTok and FoodTok, where people have made authentic connections. Overall, TikTok has been a platform that celebrates creativity, brings people together, and provides a space for self-expression.

Dolly Parton has joined TikTok and released her song 'Berry Pie' exclusively on the platform. She brings her unique presence and infectious personality to the platform, delighting her fans who have eagerly awaited her arrival. Dolly's launch on TikTok comes after her recent induction into the Rock and Roll Hall of Fame and the release of her Greatest Hits album. Join Dolly on TikTok and don't forget to tag her in all of your baking videos.

TikTok has become a member of the GSMA, the largest member-led organization in the global mobile ecosystem. As an industry member, TikTok will collaborate with other industry partners to promote the development of new mobile communication technologies and establish long-lasting business relationships within our global community.

We are excited to introduce a beta version of our platform research API. We have invited members of our Content and Safety Advisory Councils to test an early version of the API and provide valuable feedback. We are dedicated to incorporating feedback from testers and creating an API that meets the needs of the scientific community while respecting user privacy.

Introducing The Discover List 2022, a global showcase of 50 incredible TikTok creators who are driving positive impact. These creators represent diverse aspects of culture and are featured in five categories: Changemakers, Icons, Innovators, Foodies, and Originators. They entertain, educate, and inspire, making a significant impact on culture and society. Learn more about these game-changing creators and their joyful content.

TikTok has partnered with ConnectSafely to survey US parents and understand how they approach discussions about online safety with their teens. The survey results showed that parents recognize the importance of these conversations, but often hesitate to initiate them proactively. The survey also revealed different digital parenting practices and the need to empower parents to feel confident in having conversations about online safety. TikTok has launched initiatives such as community events, educational content, and a TV campaign to raise awareness about their Family Pairing feature. They also encourage parents to use their safety tools and features and are working with experts to build age-appropriate experiences for teens and families on TikTok.