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TikTok and American Express have partnered to launch the #ShopSmall Accelerator program, aimed at helping small businesses reach new audiences and grow their businesses. The program features popular TikTok creators and offers expert creative guidance, opportunities to leverage trends, and strategies to boost growth. TikTok is also providing up to $250,000 in ad credits to eligible businesses. Supporting small businesses during the holiday season is crucial for their survival and strengthens the local economy.

TikTok is launching the #ClimateAction global campaign to encourage communities worldwide to join the climate conversation and take actions that positively impact our planet. The campaign aims to raise awareness and inspire real action for a more sustainable future. TikTok is partnering with creators to elevate their inspiring climate content and ensure these important conversations are at the forefront. Follow @tiktokforgood for live updates and solutions to get involved in climate action.

Indigenous creators on TikTok are celebrated for their contributions to building community, spreading joy, and educating people about their culture. This article highlights the initiatives and events planned for Native American Heritage Month, featuring diverse Indigenous creators and their content on TikTok.

StemDrop is a groundbreaking project that brings together the world's biggest songwriters and TikTok creators to collaborate and create unique versions of a brand-new song. It aims to revolutionize the music industry by providing a platform for undiscovered artists to showcase their talent and open doors for new opportunities. With the support of Syco Entertainment, Universal Music Group, Republic Records, and Samsung, StemDrop is set to transform music collaboration and discovery.

TikTok has upgraded its Multi-Guest feature, allowing hosts to go LIVE with up to 5 guests using a grid or panel layout. This feature enables hosts to engage with their audience by answering questions, sharing how-to videos, or simply spending time together. TikTok is committed to ensuring the safety of its community by increasing the minimum age requirement to host a LIVE from 16 to 18. In the future, TikTok plans to introduce a feature that allows creators to choose an adult-only audience for their LIVE, providing a safer environment for sensitive or mature content. TikTok also offers a keyword filtering tool for LIVE creators to limit inappropriate comments. Overall, TikTok aims to create an engaging and secure environment for creators and users to connect, share their stories, and enjoy the platform's diverse content.

Noe Zepeda is a content creator on TikTok who embraces his Latino and LGBTQ+ identities. He showcases his passion for acting by creating and starring in his own Telenovela series, known as #TikTokNovela. Noe takes pride in his background and hopes to inspire young Latin boys and girls to believe that no dream is too big to achieve. He also shares his love for telenovelas and aims to pass it on to future generations. Noe's novella series on TikTok breathes new life into the genre and creates a community where people can appreciate and discuss it. Apart from TikTok, Noe is passionate about promoting the prevention of bullying, which is also his current day job in the school district. He advises aspiring creators to stay true to themselves and emphasizes the importance of doing what you love and being authentic.

TikTok World is a global product summit where brands can connect and collaborate with the TikTok community. The focus is on unveiling new solutions and research that empower brands and marketers to engage with the TikTok community and achieve real impact for businesses of all sizes. TikTok's ad products enhance the user experience, inspire creativity, and bring joy. The highlights include supercharging brand growth with authentic creativity, TikTok Creator Marketplace, Profile Kit for integration with third-party apps, Focused View campaign objective, and tailored solutions for audiences.

Alejandra Tapia, a home chef from Puerto Vallarta, Mexico, shares her passion for cooking and experimenting with food on TikTok. She embraces her Latinx heritage and enjoys discovering the similarities and differences among different cultures. Alejandra's favorite TikTok videos feature traditional Mexican drink aguas frescas, which reminds her of her grandmother and the memories associated with it. She loves exploring various flavors and currently enjoys making big papa burritos and chile relleno burgers. Outside of TikTok, Alejandra prioritizes her family and finds joy in gardening, particularly grafting plants and growing fresh ingredients. Her journey on TikTok has led to exciting opportunities, including meeting co-creators, celebrities, and attending MexTour soccer games.

Discover the fun and spooky world of TikTok Halloween, where billions of people come together to share and connect over the spookiest season of the year. From floating jack-o-lanterns to ghoulish makeup and candy apple recipes, there's something for everyone. Join in the wicked fun with tricks like haunting effects and treats like delicious pumpkin recipes. Use hashtags like #TikTokHalloween, #HalloweenLooks, and #HalloweenDecor to show off your Halloween spirit. Get inspired with our #SpookySzn playlist and have a hauntingly good time!

TikTok aims to create a safe and supportive platform for its global community, where people feel supported in their mental health journeys. A global survey conducted by TikTok in partnership with YouGov revealed encouraging attitudes towards mental well-being. However, there is a need to destigmatize discussions around mental health, especially among younger generations. TikTok is working to nurture empathy and understanding by collaborating with mental health experts and empowering creators to produce responsible content. They have also launched a global campaign and introduced themed hashtags to raise awareness and foster conversations on mental well-being. TikTok's approach involves removing harmful content, connecting people to resources, and providing access to reliable information. They are committed to continuously supporting their community's well-being both on and off the platform.