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TikTok is excited to introduce passkeys for iOS devices, offering a faster, easier, and more secure method for users to sign into their TikTok accounts using Face or Touch ID. Passkeys are password replacements that utilize encrypted biometric authentication methods already available on your device. By joining the FIDO Alliance, TikTok aims to reduce reliance on traditional passwords and promote secure passwordless technologies. Passkeys simplify the login process, reduce the risk of account compromise, and provide protection against phishing attempts. To set up passkeys, users can enable them for their TikTok accounts using their iOS devices.

TikTok is introducing a new feature called Family Pairing, which allows caregivers to support their teenagers' viewing experience. They have also launched TikTok's Youth Council to gather feedback from teenagers and improve platform safety. The Family Pairing feature includes content filtering to give caregivers more control over the topics their teenagers are exposed to. TikTok consulted with experts and implemented transparency by allowing teenagers to see the keywords added by their caregivers. The Youth Council provides a platform for teenagers to share their experiences and contribute to the development of the platform. TikTok is committed to creating a safe environment for teenagers and families, with measures such as screen time limits and active promotion of Family Pairing.

TikTok introduces TikTok Sans, a new bespoke typeface developed in collaboration with Grilli Type. It aims to enhance creative self-expression and align with TikTok's values of entertainment, inclusivity, and self-expression. TikTok Sans is designed to optimize legibility and reading retention, with improved letter distinguishability and simplified shapes. It also supports multiple languages and includes built-in accessibility and anti-spoofing features. This introduction marks a significant milestone in TikTok's journey as it continues to evolve alongside its global community.

TikTok has launched the #NewMusic Search Hub, a dedicated space for artists to showcase their new songs and for fans to discover new music. The hub highlights new releases and allows fans to explore the latest tracks from emerging and established artists. The launch is celebrated with partnerships with Jonas Brothers and Miguel, who have been gaining popularity on TikTok. The platform has become a go-to for music discovery, with the #NewMusic hashtag accumulating over 18 billion views. TikTok aims to inspire artist creativity and foster connections with the TikTok community.

TikTok introduces Effect House Branded Effects, a new solution that allows brands to collaborate directly with TikTok effect creators to produce custom Branded Effects. Branded Effects are highly customizable effects sponsored by brands, enabling them to create connections, engagement, and conversion while having more control over key performance features. TikTok empowers brands to become innovative storytellers and enhance their engagement with customers. Branded Effects have been successfully used by brands like Universal Pictures, Samsung, and Netflix to engage with the TikTok community and increase ad recall.

TikTok is launching the Creativity Program Beta to support and reward US creators who meet certain follower and video view requirements. This program aims to foster creativity, increase revenue potential, and provide real-world opportunities for creators. It is part of TikTok's commitment to offer opportunities that reward creators and help them turn their passions into careers. The program will initially be available by invitation only and later open to all eligible US creators. Creators can switch to the Creativity Program Beta if they are already enrolled in the TikTok Creator Fund, and those not enrolled can apply once the program becomes available. To start earning, creators need to create and publish high-quality, original content longer than one minute. They will have access to an updated dashboard to track video eligibility, estimated revenue, and video performance metrics and analytics. All videos for the Creativity Program must adhere to TikTok's Community Guidelines to ensure the safety of the community.

TikTok is introducing new targeting and boosting features for Promote, allowing users to drive traffic to their profiles, increase brand recall, and better target desired audiences. The new features include driving views to TikTok pages, sparking deeper engagement with more messages, building brand love by boosting creators' content, and getting in front of the right audience with location targeting. These features aim to make advertising easy and accessible for small businesses and creators on TikTok.

TikTok is implementing an updated system for account enforcement to target repeat offenders and ensure a safe environment for its creators. The new system includes strikes for policy violations, with a certain number of strikes leading to a permanent ban. The thresholds for strikes may vary depending on the potential harm caused. The Safety Center within the app will provide transparency and tools for creators to track their account status and report records. TikTok is also testing a feature to inform creators about videos ineligible for recommendation and offer an appeal process. The updated account enforcement system is being rolled out globally.

We are excited to introduce a beta version of our platform research API. We have invited members of our Content and Safety Advisory Councils to test an early version of the API and provide valuable feedback. We are dedicated to incorporating feedback from testers and creating an API that meets the needs of the scientific community while respecting user privacy.