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Learn about the new feature on #BookTok that allows users to link their favorite books within their videos. By clicking on the link, viewers will be directed to a dedicated page with details about the book, including a brief summary and a collection of related videos. This feature is now available for users in the US and UK.

TikTok Now is a new feature that allows users to share their authentic moments with friends. It offers a daily photo and video experience, where users can capture 10-second videos or static photos to share their activities. Safety and privacy are prioritized, with users having control over who can view and engage with their content. TikTok Now will be rolled out globally in the coming weeks.

Follow Me is a 6-week educational program designed to help small and medium-sized businesses (SMBs) leverage TikTok to achieve tangible results. It provides valuable resources on getting started on TikTok, sharing stories, building a community, and achieving business goals. The program includes tips from Small Business Ambassadors, a tailored learning roadmap, and guidance on running a TikTok campaign and integrating brand stories into videos.

TikTok is committed to promoting digital well-being and providing tools that enable users to have a positive and mindful experience on our platform. They are launching two practical tools to help users feel more in control of their TikTok experience, introducing a screen time dashboard, publishing a guide on digital well-being, and implementing weekly digital well-being prompts for younger users. Expert advisors emphasize the importance of empowering users to use social media intentionally and mindfully.

TikTok Avatars is a new feature that allows users to showcase their individuality on TikTok by creating personalized avatars. With a variety of customization options, users can reflect their personal look and style. The avatars mimic gestures and movements, adding a fun and interactive element to videos. TikTok is committed to inclusivity and representation, ensuring that avatars cater to the diverse needs of the community. Join the TikTok community and unleash your creativity!

TikTok introduces LIVE Subscription, a monthly subscription for viewers to show appreciation to their favorite LIVE creators. This new feature allows creators to increase their earnings and grow their community, while viewers can thank their favorite creators on a regular basis. Subscriber perks include badges, custom-designed emotes, and a subscriber-only chat feature. The safety of the TikTok community is a priority, and all content must abide by the Community Guidelines. To access the LIVE Subscription feature, creators must be 18 years old with a minimum of 1,000 followers. Users must be over 18 to purchase a subscription and to send or receive Coins and Gifts. TikTok also offers other recognition tools for creators, such as Creator Next, Branded Content, and Creator Marketplace.

TikTok is introducing new tools to provide better creator credit and equitable attribution for the community and content originators. These tools allow creators to directly tag, mention, and credit a video in their description, promoting a culture of credit. User prompts and educational pop-ups will also be implemented to encourage and explain the importance of crediting. The platform is committed to uplifting trend originators through programs like the Originators series and providing best practices for crediting originators on the Creator Portal. The new creator crediting tools can be accessed by following a few simple steps. The goal is to foster a culture of credit and support underrepresented creators in being properly credited and celebrated for their work.

TikTok introduces Library, a new in-app creation tool that allows users to incorporate a wide range of content from GIPHY into their videos. The Library features GIPHY Clips, which are GIFs with sound capturing culture-defining moments, popular quotes, and reactions. Users can easily access and clip content from their favorite shows, GIFs, memes, and more, opening up endless creative possibilities. The Library can be accessed from the camera screen, and users can search for specific content or explore trending items. The launch includes categories such as Reactions, Quotes, People, and Iconic moments. TikTok plans to expand the Library with additional content sources, audio and sounds, text templates, and creator content to inspire creativity within the community.

Learn about Creator Next, a program that allows eligible creators on TikTok to unlock new and existing tools to enhance their TikTok experience. Discover the new features, Tips and Video Gifts, that enable the community to show appreciation for creators. Find out how creators can collaborate with brands through the TikTok Creator Marketplace (TTCM). Explore the opportunities available to creators on TikTok.

TikTok is launching The Game Room, a monthly live series that brings together popular TikTok creators and global celebrities to play their favorite games. This exciting new experience combines gaming and culture, offering new ways to play and be entertained on TikTok. Fans and viewers can interact with the players, participate in sabotage votes, and cheer for their favorites. The first live stream will feature Noah Schnapp and popular TikTok creators playing the mystery thriller game, Among Us. Tune in to TikTok's official channel on November 19th to find out who the impostor is.