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TikTok and the NFL are collaborating to provide a unique Super Bowl experience for fans. With almost 90 billion views for football-related hashtags, TikTok has become a popular platform for football content and culture. The TikTok Tailgate, a virtual livestream event, will be held on February 12 and will feature musical performances, TikTok creators, and special guests from the NFL. In addition, TikTok will share behind-the-scenes content from the NFL Media Center and spotlight small businesses participating in the Super Bowl cultural moment. Fans can also find the newest content from the NFL, official broadcasters, teams, and players in the Super Bowl Hub.

TikTok is hosting the Gridiron Grub Contest for small businesses to showcase their game day delights and win $5,000. Entrants must post content on TikTok using specific hashtags and share their story. The contest is open to small businesses in the US and ends on February 12, 2023.

The Rolling Stones have officially joined TikTok, allowing creators to use their iconic tracks in video creations. Users can create covers and remixes of popular songs like 'Start Me Up', 'It's Only Rock 'N Roll (But I Like It)', and 'Miss You'. TikTok will be launching the official hashtag #TheRollingStones to celebrate their onboarding and inviting creators to share their best covers and remixes. Fans can also enjoy a guest playlist curated by the band featuring 44 hit tunes from their catalogue.

TikTok is expanding its state-affiliated media labeling policy globally to provide viewers with transparent context when engaging with content from media accounts that may present a government's viewpoint. The labeling involves identifying accounts controlled or influenced by a government and is based on consultation with media experts and an independently-validated methodology. TikTok will gradually implement the label in over 40 markets and has developed an appeals process for entities that believe they have been incorrectly labeled.

TikTok is thrilled to announce The Calvin Harris Experience, a virtual concert featuring DJ-Producer Calvin Harris. The concert will take fans on a musical journey through Calvin's universe with stunning visuals inspired by nature. Calvin will perform a setlist of his dance music hits as a virtual avatar. The concert will be livestreamed on TikTok from Calvin Harris's account.

TikTok prioritizes the safety and comfort of its users by strictly prohibiting nudity, sexual activity, and sexually explicit content. They have a dedicated team of trust and safety professionals who enforce these policies and develop technologies to detect and remove violative content. To ensure a suitable experience, TikTok has policies in place to prevent suggestive content from being recommended to minors. They also use automation and machine learning models to improve the accuracy of detecting violative content. TikTok has introduced the Content Levels system to prevent mature content from reaching underage audiences. They have partnered with organizations to stop the spread of non-consensual intimate imagery. Creators have audience controls to restrict their content, and TikTok aims to provide a safe and positive experience for its community.

The TikTok What's Next Report 2023 is a trend forecast that helps marketers understand the changing wants and needs of consumers in the upcoming year and how it will impact their strategies on and off TikTok. It focuses on long-term cultural forces unique to TikTok, such as embracing diverse perspectives and ideas, seeking success and well-being, and building communities. The report identifies three major trend forces: actionable entertainment, making space for joy, and community-built ideals. It provides growth opportunities for brands in 2023.

TikTok is a global platform that brings together a community of people who entertain, inspire, and connect with each other through self-expression. It has become a place where creativity thrives, with over a billion people showcasing their talent and finding a sense of belonging. TikTok has also played a significant role in promoting music, propelling artists to new heights, and supporting small businesses. The platform has created communities around various topics, such as BookTok and FoodTok, where people have made authentic connections. Overall, TikTok has been a platform that celebrates creativity, brings people together, and provides a space for self-expression.

TikTok has become a member of the GSMA, the largest member-led organization in the global mobile ecosystem. As an industry member, TikTok will collaborate with other industry partners to promote the development of new mobile communication technologies and establish long-lasting business relationships within our global community.

Introducing The Discover List 2022, a global showcase of 50 incredible TikTok creators who are driving positive impact. These creators represent diverse aspects of culture and are featured in five categories: Changemakers, Icons, Innovators, Foodies, and Originators. They entertain, educate, and inspire, making a significant impact on culture and society. Learn more about these game-changing creators and their joyful content.