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TikTok has partnered with ConnectSafely to survey US parents and understand how they approach discussions about online safety with their teens. The survey results showed that parents recognize the importance of these conversations, but often hesitate to initiate them proactively. The survey also revealed different digital parenting practices and the need to empower parents to feel confident in having conversations about online safety. TikTok has launched initiatives such as community events, educational content, and a TV campaign to raise awareness about their Family Pairing feature. They also encourage parents to use their safety tools and features and are working with experts to build age-appropriate experiences for teens and families on TikTok.

TikTok and American Express have partnered to launch the #ShopSmall Accelerator program, aimed at helping small businesses reach new audiences and grow their businesses. The program features popular TikTok creators and offers expert creative guidance, opportunities to leverage trends, and strategies to boost growth. TikTok is also providing up to $250,000 in ad credits to eligible businesses. Supporting small businesses during the holiday season is crucial for their survival and strengthens the local economy.

TikTok is launching the #ClimateAction global campaign to encourage communities worldwide to join the climate conversation and take actions that positively impact our planet. The campaign aims to raise awareness and inspire real action for a more sustainable future. TikTok is partnering with creators to elevate their inspiring climate content and ensure these important conversations are at the forefront. Follow @tiktokforgood for live updates and solutions to get involved in climate action.

TikTok has upgraded its Multi-Guest feature, allowing hosts to go LIVE with up to 5 guests using a grid or panel layout. This feature enables hosts to engage with their audience by answering questions, sharing how-to videos, or simply spending time together. TikTok is committed to ensuring the safety of its community by increasing the minimum age requirement to host a LIVE from 16 to 18. In the future, TikTok plans to introduce a feature that allows creators to choose an adult-only audience for their LIVE, providing a safer environment for sensitive or mature content. TikTok also offers a keyword filtering tool for LIVE creators to limit inappropriate comments. Overall, TikTok aims to create an engaging and secure environment for creators and users to connect, share their stories, and enjoy the platform's diverse content.

TikTok World is a global product summit where brands can connect and collaborate with the TikTok community. The focus is on unveiling new solutions and research that empower brands and marketers to engage with the TikTok community and achieve real impact for businesses of all sizes. TikTok's ad products enhance the user experience, inspire creativity, and bring joy. The highlights include supercharging brand growth with authentic creativity, TikTok Creator Marketplace, Profile Kit for integration with third-party apps, Focused View campaign objective, and tailored solutions for audiences.

Discover the fun and spooky world of TikTok Halloween, where billions of people come together to share and connect over the spookiest season of the year. From floating jack-o-lanterns to ghoulish makeup and candy apple recipes, there's something for everyone. Join in the wicked fun with tricks like haunting effects and treats like delicious pumpkin recipes. Use hashtags like #TikTokHalloween, #HalloweenLooks, and #HalloweenDecor to show off your Halloween spirit. Get inspired with our #SpookySzn playlist and have a hauntingly good time!

TikTok prioritizes the safety, security, and privacy of its global community. They invest in people, processes, and technology to ensure best-in-class security operations. TikTok collaborates with industry-leading organizations to promote cybersecurity best practices and raise awareness. They celebrate the 2-year anniversary of their Global Bug Bounty program and recognize the 2022 TikTok Cybersecurity Champions. TikTok encourages diverse participation in the cybersecurity industry and shares tips to stay safe online. They actively engage with ethical hackers and believe security is a team effort. TikTok provides in-app push notifications, @TikTokTips videos, and interactive toolkits to enhance cybersecurity best practices. They aim to inspire individuals from all backgrounds to prioritize cybersecurity and stay safe online.

TikTok is committed to creating a welcoming and authentic environment by removing content that violates their guidelines. They have implemented a multi-pronged approach to combat misinformation, focusing on preventing its spread, promoting authoritative information, and investing in digital literacy education. Their integrity policies prohibit content that misleads the community about civic processes, public health, or safety. They also take action against accounts that seek to mislead or manipulate public opinion. TikTok enforces their policies using a combination of technology and human moderation, working closely with fact-checking partners to ensure content accuracy. They have made significant investments in improving their ability to detect and remove misinformation. Collaboration with experts, including their Content Advisory Council, researchers, civil society organizations, and media literacy experts, is essential in addressing this challenge. TikTok is dedicated to continuously improving their efforts to combat misinformation.

TikTok is introducing a verification process to ensure the authenticity of government, politician, and political party accounts. They are also prohibiting political advertising on the platform and extending these restrictions to the account level. Governments will be allowed to advertise for public health and safety campaigns but must work with a TikTok representative. Additionally, TikTok is prohibiting these accounts from accessing monetization features and disallowing solicitation for campaign fundraising.

The TikTok Latinx Creatives Grant, in partnership with MACRO and UnbeliEVAble Entertainment, aims to provide educational programming, networking opportunities, and financial support to Latinx creatives on TikTok. The grant recipients were chosen after pitching their dream creative projects and will receive $50,000 and personalized coaching sessions to bring their projects to life.