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Taylor Swift has introduced a new video effect on TikTok to mark the release of Red (Taylor's Version). The effect is activated by a blink, turning the screen red and displaying falling leaves. In addition, Taylor shared a preview of "All Too Well" (Taylor's Version) in the video. She has been actively engaging with her fans on TikTok, gaining millions of followers and receiving millions of likes. The #SwiftTok tag has become a popular hub for Taylor-related discussions and content, with billions of video views. Fans can now use the #SwiftTok and #effecttag to join in the Red-related fun and enjoy the new effect and music.

TikTok Runs In The Family is a report that explores popular creators, videos, hashtags, and trends that have helped families grow closer and find a second family through TikTok. It highlights the impact of family content on TikTok, including the latest trends, popular effects, rising hashtags, and the role of creators in bringing joy to billions of users. The report also emphasizes the success of brands partnering with creators to reach new audiences.

Discover how Nigerian musician CKay and his song 'Love Nwantiti' gained global fame through TikTok. Learn about CKay's unique style of emo-afrobeats and his journey in the music industry. Explore the success of 'Love Nwantiti' on TikTok and its impact on CKay's career. Find out how you can join in on the fun and create your own video using the original sounds of 'Love Nwantiti' on TikTok.

TikTok highlights its commitment to security and the safety of its users through its bug bounty program and collaboration with ethical hackers. The program has attracted top hackers worldwide and rewarded them for their contributions in identifying and resolving vulnerabilities. The company emphasizes the collective effort in maintaining a secure platform and expresses gratitude to ethical hackers for their invaluable contributions. The top 5 contributors to this year's bug bounty program are also recognized.

TikTok is expanding the Share to TikTok feature for developers across web, desktop, console, and mobile platforms. This feature enriches the content available on TikTok, diversifies the types of videos users can discover, and offers additional editing choices. The Share to TikTok Video Kit enables third-party apps and developers to directly share content to TikTok, allowing users to edit their content using their favorite apps. New developers, including Clipchamp, Combo, Grabyo, Kapwing, Mobcrush, and LG U+, have been integrated with TikTok. The expansion of Share to TikTok provides multiple avenues for users to create new, original, and high-quality content.

The global TikTok community is actively engaged in climate change discussions, with over 20 billion views on climate-related conversations in the past year alone. TikTok has become a leading platform for conversations focused on urgent environmental and sustainability issues. The climate-related videos on TikTok cover a wide range of topics, including sustainable lifestyles, climate awareness and education, and impactful clean-up projects. TikTok is launching the #ClimateAction campaign coinciding with the COP26 UN Climate Change Conference to encourage communities worldwide to join the climate conversation and take positive action for the planet. By joining the call for #ClimateAction, individuals can contribute to creating a better future for all.

TikTok has witnessed the redefinition of creative expression through longer videos, allowing for expanded creativity and entertainment. Vlogs and day-in-the-life videos have created a sense of community, fostering connection and belonging. TikTok's 'Discover My World' features popular creators and celebrities showcasing their creativity through longer videos.

TikTok is offering a variety of features and events to enhance the Halloween experience for creators and users. One exciting feature is the Ghostface Text-to-Speech option, which allows users to add a creepy voice to their scary stories. TikTok has also launched spooky creative effects for creators to use in their horror-themed videos. Additionally, TikTok is hosting unique LIVE programming to get users excited for Halloween, including learning how to make Halloween candy and exploring the Haunted Mansion at Disneyland. Popular hashtags like #HalloweenDecor, #HalloweenCostume, and #TikTokHalloween can help users get into the spooky spirit.

The Beatles have officially joined TikTok, allowing fans to follow @TheBeatles and enjoy their most beloved songs. This coincides with the release of the Let It Be album's remixed and expanded Special Edition and the upcoming documentary 'Get Back.' TikTok creators can now use 36 iconic songs from The Beatles' catalog as soundtracks for their videos, including the Let It Be album and their number one hits. The Beatles' presence on TikTok marks the beginning of #Rocktober, a month-long celebration of rock musicians on the platform.

TikTok creators are using the 'Cursed TikTok' effect to hunt for ghosts. This seasonal content has gained popularity, along with top videos, creators, songs, and effects.