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TikTok has revolutionized the music industry in 2021 by providing a platform for artists to connect with fans, discover new sounds, and create cultural moments. It has become a hub for creativity and collaboration, showcasing the diversity and creativity of the global music community. TikTok's influence extends beyond popular songs, as it has also given exposure to underground and DIY scenes from around the world. The platform has helped launch the careers of emerging artists and allowed established artists to engage with their fans. With over 175 trending songs charting on the Billboard Hot 100 and numerous viral music moments, TikTok has become a top source of music discovery for fans of all backgrounds.

TikTok has become a hub for entertainment and inspiration, with brands recognizing the power of the community. The #TikTokMadeMeBuyIt hashtag has influenced consumer behavior, leading to increased sales and demand. Brands have launched new products based on organic conversations and trends, engaging the TikTok community through interactive co-creation campaigns. They have also joined conversations and started their own, bringing joy and laughter to the community. Many brands have used TikTok to share their company ethos and purpose, sparking positive conversations and establishing authentic connections with consumers. Small businesses have also found success on TikTok, attracting customers and rebuilding their businesses. Overall, TikTok has become a powerful platform for brands to entertain, inspire, and connect with the community.

TikTok celebrates the global community and highlights the creativity, trends, and moments that made 2021 unique. From viral videos to popular songs, influential creators to impactful causes, this year on TikTok was filled with entertainment, inspiration, and connection. Join the celebration and discover the top videos, favorite songs, popular creators, creative effects, impactful causes, delicious recipes, shopping trends, nostalgic trends, and diverse communities that defined TikTok in 2021.

The Year on TikTok: Top 100 highlights the success and impact of creators, communities, and trends on TikTok in 2020. Despite the challenges of the year, TikTok became a platform for laughter, storytelling, and connection. The rising stars, voices of change, top trends, and niche communities are showcased, demonstrating the diversity and creativity of the TikTok community. The report also previews the upcoming Year on TikTok for 2021, promising more magical moments on the platform.

TikTok has launched its updated online Transparency Center, which will serve as a hub for all of TikTok's historical Transparency Reports. The center aims to provide transparency and accountability for TikTok's actions and the protection of its integrity. It includes various reports such as the H1 2021 Content Removal Requests Report, Community Guidelines Enforcement Report, Information Requests Report, Government Removal Requests Report, Intellectual Property Removal Requests Report, and California Privacy Rights Report. The reports feature interactive charts and graphs, and will be published in 26 languages to cater to a diverse global audience.

TikTok TV app is now available on Google TV, Android TV, LG Smart TVs, and Samsung Smart TVs, bringing the joy and creativity of TikTok to the big screen in the living room. Users can easily watch popular TikTok content on the TV, including videos from 'For You' and 'Following' feeds across various categories. The app allows users to log in with their existing accounts and discover more favorite content, creators, and categories. TikTok's mission is to inspire creativity and bring joy, creating an entertaining space for positive and creative expression.

TikTok is a global community of 1 billion people who use their creativity to make a positive impact and bring about meaningful change. The TikTok community is not only committed to doing good but also giving back. In 2021, almost 75,000 donations were made on TikTok in support of various organizations and causes globally. On GivingTuesday, TikTok will introduce #GivingSzn, a celebration of generosity and goodwill, featuring live programming from creators and non-profit organizations. TikTok will donate $7M to mission-driven organizations globally and provide $1M in ad credits to support global non-profit organizations in their end-of-year fundraising efforts. To inspire the community, TikTok will host a series of live streams showcasing different ways to give back and spread kindness.

TikTok has announced the launch of its Spanish Sounds Page, dedicated to supporting Latinx music, culture, artists, creators, and community. This page is specifically designed for Spanish-speaking users in the US and coincides with the Latin GRAMMYs®. It features a wide range of playlists dedicated to Latinx music and sub-genres, as well as four dedicated Latin GRAMMY playlists. TikTok creators @LouieMcFly and @E_heman will be present at the Latin GRAMMY Awards® to capture content with nominated artists. Don't miss the exciting Latin music content offered by the Latin GRAMMYs® and the new TikTok Spanish Sounds Page.

TikTok is dedicated to creating a positive and safe environment for its global community. In support of International Fraud Awareness Week, TikTok is featuring industry experts to highlight ways to identify scams, verify suspicious activity, and report potential criminals. The platform encourages creators and brands to participate in #FraudAwarenessWeek and provides tips to protect against cybercrime. TikTok collaborates with organizations and prioritizes training and development to fight cybercrime. Suspicious activity can be reported to TikTok's Safety Center and appropriate authorities.

The rise of #BookTok on TikTok has brought together the pleasure of reading with engaging content. Users share their love for books, inspiring others to explore new hobbies. The #BookTok community has grown steadily, with over 5 million videos and 21.9 billion views globally. Popular hashtags include #YABooks, A Court of Thorns and Roses, and Percy Jackson. Writers and authors participate in the conversation, and #BookTok has led to increased book sales and writing careers. Bookstores, libraries, and publishers have also embraced #BookTok, showcasing their offerings and engaging with the community. The impact of #BookTok extends beyond TikTok, with cultural significance and a vibrant literature community.