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TikTok is revolutionizing the entertainment industry by providing a platform for Broadway and musical theater enthusiasts and performers. The app's creator community has brought creative ideas like The Unofficial Bridgerton Musical to life. Now, TikTok is taking entertainment to a new level with For You, Paige, the first commissioned TikTok musical. This live performance will be exclusively available on TikTok on April 14. For You, Paige tells the story of a teenage music nerd who becomes famous on TikTok but realizes the importance of collaboration and seeks the help of his best friend and the TikTok community to make his musical a success.

TikTok is celebrating Arab American Heritage Month by recognizing the contributions and impact of the #ArabTikTok community. They are organizing various programs and experiences to highlight Arab creators and businesses. Users can join the celebration by viewing in-app hashtag programming, watching live streams with inspiring creators, discovering Arab-owned small businesses, and enjoying special playlists featuring Arab music stars. TikTok also highlights several #ArabTikTok creators and Arab-owned small businesses who amplify Arab culture and community. Join TikTok in celebrating National Arab American Heritage month!

TikTok has partnered with the Academy of Motion Picture Arts and Sciences to celebrate the Oscars. Through various in-app features, a special TikTok LIVE event, and hashtags like #OscarsAtHome and #Oscars, TikTok users can join in the excitement. Two popular TikTok creators, Emily Uribe and Juju Green, will be hosting the red carpet coverage at the iconic Dolby Theatre in Hollywood for the 94th Oscars. They will provide behind-the-scenes access and conduct interviews with the talented individuals attending the event. Viewers can tune in on Sunday, 3/27 at 2:30pm PT/5:30pm ET on the @tiktok account to enjoy the Oscars from the comfort of their homes, with a unique TikTok twist.

TikTok has launched SoundOn, a platform for music marketing and distribution, aiming to empower new and undiscovered artists. Artists can upload their music directly to TikTok, earn royalties, and access promotional tools and expert advice. SoundOn is now available in the US, UK, Brazil, and Indonesia, and has already seen success with artists like Muni Long and Abby Roberts. It provides additional opportunities for artists to sign deals and collaborate with established names.

The war in Ukraine has caused immense devastation and suffering, impacting the community and people. To prioritize safety, protective measures have been implemented, including a state-controlled media policy. Misinformation is combated through enhanced safety measures and fact-checking. Digital literacy tips are provided to empower the community. Humanitarian aid is also provided. Temporary suspension of livestreaming and new content in Russia is due to safety concerns. Insights into actions taken during a specific period are shared. The rollout of state-controlled media labels is expanded to include Ukraine and Belarus.

Tony Weaver Jr. is a renowned storyteller and the creator of the award-winning webcomic series called The UnCommons. He is also the founder of Weird Enough Productions, a national nonprofit organization. Tony draws inspiration from influential Black writers and sees himself as a torchbearer within the Black community. TikTok has played a pivotal role in inspiring Tony and providing him with a supportive community. He aims to create inclusive worlds through his content and aspires to expand his career in entertainment. Tony wants to be an inspiring role model for young people with stories to tell.

The TikTok What's Next Report 2022 provides insights into the success factors for brands on TikTok in 2022, including community commerce, the importance of music, partnerships with creators, and brand safety. It highlights the opportunities for brands to drive value through creative and culturally relevant content. The report also emphasizes the evolution of sound on TikTok and the role of TikTok creators as a powerful audience for brands. Additionally, it discusses the platform's commitment to brand safety and the measures taken to create a positive environment for brands and users.

TikTok has announced a partnership with the NHL and NHLPA to provide original content and unique experiences to its global community. The partnership will include in-ice branding and the introduction of the TikTok Tailgate Stage at two upcoming NHL events. Exclusive content will be delivered, showcasing player fashion interviews, player personalities, and personal styles. Music and entertainment will also play a significant role in the partnership, with collaborations on musical artists for NHL events.

TikTok is partnering with the World Jewish Congress (WJC) and UNESCO to provide educational resources on the Holocaust. When users search for terms related to the Holocaust, they will see a banner directing them to visit aboutholocaust.org for more information. TikTok will also include a permanent public service announcement in hashtags related to the Holocaust, and introduce a banner at the bottom of videos discussing the Holocaust. The platform aims to combat hate speech and promote reliable sources of information.

TikTok introduced longer videos to inspire richer storytelling and entertainment on the platform. Creators have embraced the added time to share a variety of content, from podcasts to vlogs, cooking tutorials, fashion commentary, and more. Several creators have utilized the longer format to create ongoing series and deeper dives into their lives. The response has been overwhelming, with videos longer than one minute receiving over 5 billion views globally. TikTok continues to be a platform where creators can experiment with longer content and bring joy to the global TikTok community.