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Small businesses are recognizing the critical role of digital platforms, including TikTok, in reaching customers and growing their businesses. A recent study reveals that 67% of surveyed SMBs express optimism about their growth potential on TikTok. Many small businesses credit TikTok for helping them establish and expand their ventures, with 81% finding it fun and 73% considering it easy to use. The report suggests reaching out to other small businesses already on TikTok to learn about their experiences. TikTok is committed to empowering more small businesses and has launched education programs and a Small Business Resource Center.

TikTok is proud to celebrate Black Music Month and Pride Month in June. They highlight the impact of Black musicians on various music genres and showcase Black LGBTQ+ artists who inspire the TikTok community. TikTok also sponsors VidCon 2022 and hosts panels on Hip-Hop's influence on TikTok and the importance of women in the genre. They organize live events featuring prominent Black artists and curate playlists that explore different genres of Black music. The community is encouraged to appreciate and learn about the history of Black artists and discover excellent music.

TikTok is dedicated to providing a safe and inclusive space for the LGBTQIA+ community. In honor of US Pride month, they are celebrating with exciting in-app programming, TikTok LIVEs, and the announcement of their 2022 LGBTQ+ Trailblazers. They are also the official sponsor of the LA Pride Parade and Festival, marking the first-ever TikTok takeover of the event.

TikTok has introduced Branded Mission, an industry-first ad solution that allows brands to engage with creators and connect with diverse communities. This two-way engagement empowers the TikTok community to have a creative hand in brand campaigns and helps brands discover emerging creators. Branded Mission is currently in beta testing and will be gradually rolled out to additional markets starting in late 2022.

Omika, Rishika, and Aashika are three sisters from NYC who share inspiring content on their TikTok account @jikariasisters. They combine their South Asian and American identities to create dance, music, fashion, beauty, culture, and social cause content. They aim to break the stereotype that one has to choose between art and traditional careers. The Jikaria Sisters find inspiration from other creators, engage in important conversations about culture and society, and appreciate the equity that TikTok represents. They promote self-care through dance and advocate for increased South Asian and female representation in various fields. They have collaborated with Toyota for a Diwali campaign and encourage dance creators to stay authentic and consistent on TikTok.

Introducing The Showbiz List, a prestigious recognition of the incredible creators on TikTok who are making waves in the entertainment industry. This article highlights outstanding creators in various categories such as acting, animation, behind-the-scenes, choreography, cinematography, commercial design, costume design, filmmaking/directing, makeup/hair design, music, and visual effects. Each category showcases three talented creators and their unique contributions to TikTok. The article also emphasizes the impact of TikTok creators on the entertainment industry and their ability to transform what it means to be entertained.

TikTok is committed to creating a safe environment for its community members and raising awareness about the dangers of fentanyl. They are taking action to remove drug-related content, partnering with experts, and supporting legislation to combat the illicit sale and distribution of fentanyl. TikTok's Community Guidelines strictly prohibit the promotion of drug use, but they allow individuals to share their personal experiences with addiction and recovery. They utilize technology and human review to assess content and have a proactive approach to content removal. TikTok also collaborates with organizations to combat online drug sales and raise awareness about the dangers of fentanyl.

TikTok Pulse is a contextual advertising solution that allows brands to place their ads next to top content in the For You Feed. It connects brands to culture, creators, and entertainment, providing marketers with tools and controls to engage with the TikTok community. The platform ensures brand suitability and introduces a revenue share program to support and reward creators.

TikTok is prioritizing mental health awareness by creating a safe space for open conversations and supporting the community. They are hosting various programs and spotlights to raise awareness and destigmatize mental health. They also highlight creators who discuss their mental health journey and partner with nonprofits working towards a more inclusive future. TikTok offers resources, features, and guides to support well-being and redirect searches for support. They aim to navigate mental health with experts, nuance, and kindness.

TikTok has become a platform for communities to raise awareness about climate change and sustainability. It brings together people who are passionate about making a positive impact on our planet. The TikTok community includes a generation that is engaged in wildlife protection, waste cleanup, eco-friendly lifestyles, sustainable farming, and modern homesteading. Popular environmental themes on TikTok include protecting nature and restoring the planet. TikTok is also a go-to destination for raising climate awareness and inspiring action. Eco-creators and organizations on TikTok share tips and tricks for incorporating sustainability into daily lives and reducing waste and pollution. To celebrate Earth Day, TikTok is highlighting creators and organizations committed to sustainability. Join the global TikTok community in observing Earth Day by using hashtags like #Sustainability, #EcoFriendly, and #EarthDay.