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TikTok is dedicated to creating an inclusive platform that reflects our diverse world. They have taken concrete actions to combat racism and discrimination, including launching programs to highlight and amplify diverse creators, supporting Black creators and causes, and providing resources for underrepresented communities. TikTok has also introduced tools to empower the community and works with a Content Advisory Council to ensure safety and inclusivity. Internally, they actively engage in advancing diversity and inclusion efforts. TikTok recognizes the importance of providing a platform for people of all races, ethnicities, cultures, disabilities, genders, and identities to be seen and heard.

TikTok Pride 2021 is a global celebration of the LGBTQ+ community, promoting freedom, support, and authenticity. The event features a live finale with artists, creators, and the TikTok community, showcasing musical performances, makeup tutorials, and more. The event kicks off with a performance by Kesha, a Grammy-nominated singer-songwriter and LGBTQ+ advocate. Throughout the event, LGBTQ+ TikTok Trailblazers will be highlighted, along with musical performances by artists like Tinashe. The #lgbt hashtag on TikTok has become a source of inspiration and support for the LGBTQ+ community. Join the global community in celebrating #ForYourPride and discover the diverse ways creativity comes to life.

TikTok Brand Lift Study (BLS) is a first-party measurement solution that provides actionable data to empower advertisers in optimizing their campaigns and resources towards impactful efforts. It offers a refreshing approach to measuring and optimizing brand resonance, with an immersive, in-feed polling experience that incorporates music and motion graphics. Kantar has been announced as TikTok's third-party verification measurement partner for the Brand Lift Study, providing advertisers with choices and transparency in understanding the value of their ad campaigns on TikTok. Through TikTok Brand Lift Study, brands can access insights to better reach and connect with the communities they care about most.

TikTok values creativity and its diverse community. The #CreateKindness campaign promotes kindness in everyday life and features talented creator-animators who share their personal experiences with online bullying. Diana Maria (@milkymichii), a self-taught artist, is one of the featured creators who creates animations inspired by music. She believes in the power of positivity and self-reflection to make the internet a kinder and more inclusive place.

TikTok's #CreateKindness campaign aims to promote kindness and support in the online community. The campaign features talented creator-animators who share their personal experiences with online bullying. Amy Davies, a UK-based creator known for her vibrant art style, is highlighted in this campaign. She believes that kindness means respecting and supporting each other, and emphasizes the importance of self-kindness and following one's own path. Amy encourages open-mindedness, self-reflection, and empathy to create a positive online environment. The campaign invites users to share their kind comments and inspiring moments using the #CreateKindness hashtag.

Explore the latest trends on TikTok, including #MeAsking, Touch Down 2 Cause Hell, Animate Me, Creator Spotlight, and TikTok LIVE. Discover how creators turn life's disappointments into hilarious content, showcase their unique talents, and connect with fans through live events and new music releases.

TikTok is collaborating with the Coalition to End Wildlife Trafficking Online to raise awareness and combat wildlife trafficking. They will introduce Public Service Announcements (PSAs) to inform users about the dangers of trading endangered species online. The focus is on sea turtles, as they are currently threatened with extinction. TikTok has clear Community Guidelines and Advertising Policies to prohibit the promotion of illegal wildlife trade. They have been successful in removing a significant amount of prohibited content. By empowering users to report suspicious content, TikTok aims to reduce wildlife trafficking across online platforms.

Learn about TikTok's #CreateKindness campaign, a global safety initiative and creative video series that aims to promote kindness and support in the online community. Discover talented creator-animators who have partnered with TikTok to bring the campaign to life and find out how they use their unique styles and personal experiences to combat online bullying. Join the #CreateKindness hashtag challenge and share your own kind comments and inspiring moments. Download the TikTok app for free and be part of the inclusive and accepting TikTok community.

TikTok creators are using the #adultswim trend to create engaging content inspired by Adult Swim's classic visual style and comedic 'bumps.' This trend allows creators to connect with other fans and brands they admire by showcasing their interests. Another TikTok hit is 'Into The Thick Of It!' by The Backyardigans. Solid Beats is a popular visual effect on TikTok, and Geronimo Louie is a trailblazer in the LGBTQ+ community on TikTok. TikTok is also promoting kindness and supporting Black-owned businesses through skill-building and mentorship programs. Ed Sheeran will be performing at the TikTok UEFA EURO 2020 Show.

TikTok has launched the #CreateKindness campaign, a global initiative aimed at raising awareness about online bullying and promoting kindness. The campaign includes a creative video series featuring six creator-animators who share their personal stories and offer guidance on countering bullying. TikTok actively removes content and accounts associated with harassment and bullying, and works with partners to ensure online safety. The community is encouraged to participate in the #CreateKindness hashtag challenge by creating TikTok videos that inspire kindness.