T

TikTok has launched the Support Black Businesses initiative to address the challenges faced by Black-owned small businesses in recovering and rebuilding after a difficult year. The initiative provides information, partnerships, and initiatives to promote awareness, support, and patronage of Black entrepreneurs. TikTok is now accepting applications for the next cohort of Support Black Businesses in partnership with Vimeo, offering essential skills, resources, ad credits, engagement with TikTok Creators, and access to Vimeo's Business tier tools. The program aims to empower Black small business owners to rebuild and grow stronger. TikTok is committed to supporting and elevating diverse voices and businesses on its platform, partnering with Talent x Opportunity (TxO) to provide trainings, marketing opportunities, and in-app creator showcases. Black-owned businesses that meet the eligibility criteria are invited to apply for the program.

The TikTok UEFA EURO 2020 Show is a collaboration between TikTok and UEFA, showcasing the intersection of music and football. It features a special gig by Ed Sheeran, including the debut of his new single and some of his classic tracks. The concert will be live streamed on TikTok and can be viewed for free on Ed Sheeran's TikTok channel. The show will also be available to watch again on specific dates. TikTok is proud to be a Global Sponsor of UEFA EURO 2020 and will be launching various activities and events to engage users.

TikTok is honoring Pride Month by featuring LGBTQ+ TikTok Trailblazers who are making a difference in the community. Lisa Brezinski and Pope (@lkbphotography_) are one of the featured Trailblazers known for their creative POV videos and unique fashion sense. They aim to create a safe space where everyone feels loved, accepted, and inspired to be their authentic selves. They celebrate diversity, acceptance, and inclusivity, encouraging authenticity and self-love. The TikTok community provides a safe space for creators to express their true selves. Lisa and Pope advise other creators to stay true to their own identity and be genuine. They offer advice to the next generation of the LGBTQ+ community to trust themselves and prioritize their happiness. As allies, they emphasize empathy, acceptance, and kindness. They recommend following @bretmanrock, who has remained authentic throughout his success.

TikTok creators are showcasing the magic behind the popular trend #WrongDoor, where they enter through the wrong door to discover unique wordplay or secret revelations. This trend highlights the TikTok community's love for wordplay and creative thinking. The Vintage Camcorder effect and the use of the song 'Dedicated to the One I Love' by The Mamas & the Papas are also popular on TikTok. In the Creator Spotlight, @jessesulli, an LGBTQ+ trailblazer, shares his journey as a transgender father. TikTok also encourages users to celebrate Black Music with artists like Alicia Keys and H.E.R.

TikTok celebrates Pride Month with LGBTQ+ Trailblazers who are making a positive impact on the platform and in their communities. Special events, including a concert and a global Pride March, will be held on TikTok LIVE. New creative effects will be launched to celebrate the LGBTQ+ community. TikTok is committed to creating a welcoming and supportive environment for everyone and is donating $500K to organizations that support the LGBTQ+ community.

This article highlights the TikTok community's embrace of families sharing personal stories and showcasing their culture. It features Krithi Srinivas, a TikTok creator who incorporates classical Indian dance moves into her original dances. Krithi discusses how her Indian heritage influences her passion for music and her celebration of the API community. She emphasizes the importance of being true to oneself and supports other creators in the API community.

TikTok is hosting a live finale to celebrate the API community, featuring musical performances by Jay Park and Yuna, and spotlighting trailblazers Elena Shinohara and Mikaele. The event will be hosted by API Trailblazers @8illy and @inmyseams.

Discover how the TikTok community has inspired Elena Shinohara, a rhythmic gymnast on the USA National Team, to share her passion for the sport and connect with others. Through her videos, Elena showcases her incredible performances, while also promoting diversity and supporting the API community. Learn how TikTok has helped Elena break out of her shell and become more confident in herself, and find out which API creators she recommends following for Asian fashion, lunch-making videos, learning Korean, and anime fans.

TikTok creators are participating in a trending challenge called the Versailles Run. This challenge involves using an augmented reality (AR) effect that allows creators to appear as Queen Marie Antoinette running through a virtual gallery at the Palace of Versailles. The visual effect, combined with comedic text, has made this challenge entertaining and accessible to anyone. People have been joining in on the fun, including pets, and creating videos that cover various themes such as sibling nostalgia and nights out with friends.

TikTok has launched the #SpotlightAPI campaign to support API-owned small and medium-sized businesses in North America. The campaign aims to celebrate Asian American and Pacific Islander (AAPI) Heritage Month and promote API-owned businesses through high-visibility media placements, TikTok education, and community support. The campaign has already garnered over 7 billion views on videos with the #SpotlightAPI hashtag. API-owned businesses, such as United Dumplings, have expressed gratitude for the opportunity to reach more people and grow their businesses through TikTok's powerful digital platform. TikTok is also hosting workshops to help API-owned small businesses tap into the platform's opportunities and provide a safe space for discussing concerns over hate crimes against the API community. The campaign has received support from brand partners such as Highsnobiety, Mount Lai, Tower 28, and more.