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TikTok recognizes the significant impact of small businesses and is committed to helping them recover from the challenges they faced in the past year. They have provided ad credits and launched TikTok for Business to support small businesses. The TikTok community can show support for their favorite small businesses using the hashtag #SupportSmallBusiness. TikTok has partnered with Nielsen to provide business owners with the ability to tailor their paid ad campaigns to specific Designated Market Areas. They are also hosting a four-part series on ClubHouse to help small business owners learn how to get started on TikTok.

TikTok features @imtiffanyyu, an inspiring creator and advocate for the disability community. She shares her journey and how her Asian and Pacific Islander heritage has shaped her life positively. Tiffany celebrates the diversity of the API community and emphasizes the importance of unity and support. She actively supports other creators and amplifies their voices through her podcast.

TikTok is honoring National Teacher Appreciation Week by spotlighting 10 standout teachers from their community and awarding each of them $5,000 to support their virtual or in-person classrooms. These teachers have used TikTok to share their creativity, inspire others, and connect with students and parents. The platform aims to show appreciation for teachers and encourage all educators to share their stories using the hashtag #TeachersOnTikTok. TikTok is known for its fun and supportive environment that promotes learning and growth, partnering with organizations like the National PTA to support distance learning and school meals.

TikTok creators are sharing their life goals using the hashtag #DontBeSurprised. This trend has gained popularity on TikTok, with creators expressing their desire to follow their dreams and become their true selves. The trend involves showcasing a series of images that depict the creators' ideal lives, accompanied by the song 'Go Down on You' by The Memories. Other popular trends on TikTok include creators pretending to be at the end of a movie and freezing in a specific pose, and the use of the Neon Twin creative effect. In the Creator Spotlight, we have @8illyBilly, a talented creator with a Cantonese-Chinese background. TikTok also highlights the importance of honoring the Asian & Pacific Islander community.

Explore the impact of Lil Nas X on TikTok content creation and discover the top videos, creators, songs, and effects. Lil Nas X's latest track, MONTERO (Call Me By Your Name), has taken over the TikTok trending scene, igniting various trends and receiving nonstop posts from the artist himself. This showcases the power of artist participation and engagement with the TikTok community. Additionally, learn about the popular Delayed Beats effect and the Creator Spotlight featuring @feelgoodfoodie. Don't miss out on TikTok's initiatives for Earth Day, commitment to security, and support for vaccine education.

TikTok is playing a significant role in spreading awareness about COVID-19 immunization during World Immunization Week. They encourage their community to creatively share their reasons for getting vaccinated and provide informative livestreams and videos. TikTok has partnered with the World Health Organization (WHO) and NowThis to educate people about vaccines and reduce vaccine hesitancy. They also provide a coronavirus resource hub and remove misinformation related to COVID-19.

TikTok is hosting exclusive live programming and partnering with ATTN: to create engaging content for Earth Day. The live streams will feature conversations about the environment, including a discussion with Shawn Mendes and guests from space. TikTok creators and special guests will also talk about sustainability. The partnership with ATTN: aims to promote learning and awareness on environmental topics. TikTok has become a platform for conversations and content creation focused on environmental protection and sustainability.

TikTok has officially obtained ISO 27001 certification in the US and UK, with certification in Singapore, Ireland, and India coming soon. This certification demonstrates TikTok's commitment to information security and protecting its global community. The certification process involved rigorous checks of TikTok's security, risk, and control operations, including infrastructure, development, operations, and services. TikTok implemented an effective Information Security Management System (ISMS) and validated security controls aligned with industry best practices. Collaboration across various teams fostered a culture of security awareness. Obtaining ISO 27001 certification is a significant milestone in TikTok's ongoing commitment to comprehensive security.

TikTok creators are embracing the #GuitarTok trend to showcase their guitar skills. Explore this content along with top videos, creators, songs, and effects.

TikTok is a platform that brings people of all generations together, providing a space for authentic self-expression. It has become a community for families, with popular hashtags like #MomsOfTikTok, #ToddlerMom, and #MomHack. Caregivers share real parenting experiences, while families connect and share genius tips, hacks, and trends. TikTok also highlights standout creators and provides the latest news and features for families to explore.