WPP and TikTok have formed a global partnership that allows WPP agencies and clients to leverage the impact and reach of the TikTok platform. This partnership provides unique access and capabilities on TikTok for WPP clients, enabling them to benefit from the platform's advertising products and stay at the forefront of innovation. WPP will have early access to advertising products in development on TikTok, collaborate on marketing API integrations and next-generation formats, and work with its creator community to build a diverse network of creators. WPP and TikTok will also co-create a training and accreditation program for WPP agencies, enhance brand safety, and conduct market-leading research to guide brands on TikTok best practices.