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HOW TO GROW ON TIKTOK IN 2023 | I’ve grown by 200,000 in 2023 using these strategies

HOW TO GROW ON TIKTOK IN 2023 | I’ve grown by 200,000 in 2023 using these strategies


Growing on TikTok may seem challenging, but with the right strategies, tactics, tips, and hacks, you can overcome this hurdle. In this article, I will share the techniques I've used to gain 200,000 followers on TikTok in 2023. Let's dive in and discover how you can achieve the same level of growth.

Frequency: Your Best Friend

One of the crucial factors in TikTok growth is posting frequency. While some experts claim to grow by 50,000 overnight, the reality is that consistent posting is key. Aim to post three to five TikToks per week, preferably three to five videos a day from Monday to Friday. Continuously posting content will have a significant impact on your growth in the long run. Each video has a long shelf life and can continue to gain momentum for months and even years, reaching a larger audience over time.

Text on Screen: Grabbing Attention

Text on screen is a powerful tool that grabs viewers' attention. Since many people watch TikTok with the sound off, it's essential to have compelling text that conveys the value of your video. Adding clickbaity emojis to the text above your head can further pique curiosity and entice viewers to pay attention. Utilize emojis like mind blown, gasping, graph scaling up or down, which make people wonder what the video is about. We'll delve deeper into this in a moment.

The Three by Three Hashtag Strategy

One of the most effective hashtag strategies for smaller creators is the three by three strategy. This strategy involves using one to three hashtags to describe your target audience, one to three hashtags that convey the content of your video, and one to three hashtags that explain why your video is important. This approach helps you reach the right audience for your content and increases the chances of your videos being discovered by users who resonate with your message.

Jump Cuts or No Jump Cuts?

Jump cuts serve as attention resets in your videos. Incorporating jump cuts every three to five seconds can keep viewers engaged by providing different perspectives and backgrounds. However, an alternative strategy is to eliminate jump cuts and focus on adding text on screen. This approach works well for shorter videos, ensuring that viewers watch the video multiple times to read all the text. Both strategies have their merits, so choose the one that aligns best with your content style.

SEO Captions: Optimizing Searchability

SEO (Search Engine Optimization) captions play a crucial role in making your videos discoverable. Utilize tools like SEMrush, VidIQ, TubeBuddy, or Answer The Public to identify popular search terms related to your video's content. Craft captions that incorporate these keywords and answer users' search queries. Optimizing your captions will help your videos appear in relevant searches within the TikTok app.

The Value and Variety of Content

Focusing on value and variety is a winning combination. Value is delivered by having an umbrella topic or specialty around which you create content. Identify six to twelve subtopics within your specialty to provide a range of valuable content. Offering step-by-step processes, frameworks, or recipe-like instructions allows viewers to take notes and implement your advice effectively. Additionally, embrace variety and showcase other aspects of your personality and interests. This humanizes your personal brand and makes it more relatable and engaging.

Juicy Hooks: Grabbing Attention

Hooks are critical to capturing viewers' attention. Create compelling hooks that make viewers curious and excited to watch your videos. Jazz up your hooks with eye-catching visuals, clickbaity emojis, and attention-grabbing statements. Improving your hooks can make a significant difference in the performance of your videos. While value and call-to-action (CTA) are important, dedicating more attention to juicier hooks will attract a larger audience.

Outbound Engagement: Building Connections

Engaging with other TikTok creators through outbound comments can help you build a strong network and attract more attention. Leave positive or neutral comments on viral content to initiate conversations and draw attention back to yourself. This strategy has yielded positive results, with celebrities and influencers engaging with my content due to my positive and encouraging comments on their posts. Actively engaging with others can elevate your TikTok presence and create valuable connections.


Growing on TikTok may be challenging, but by implementing these strategies, you can achieve substantial growth. Consistent posting, captivating hooks, valuable content, and engaging with others will contribute to your TikTok success. Embrace the power of TikTok in 2023 and watch your follower count soar!

Keywords: TikTok growth, strategies, tactics, tips, hacks, posting frequency, text on screen, hashtags, jump cuts, SEO captions, value, variety, hooks, outbound engagement.


Q: How often should I post on TikTok to see substantial growth?

A: Aim to post three to five TikToks per week, with a goal of three to five videos per day from Monday to Friday. The more frequently you post, the better chances you have of gaining momentum and attracting a larger audience.

Q: Should I use jump cuts or focus on text on screen in my TikTok videos?

A: Both strategies have their merits. Jump cuts can help reset attention and add visual interest, while using text on screen eliminates the need for jump cuts. Choose the approach that aligns best with your content style and objectives.

Q: How can I optimize my captions for better searchability on TikTok?

A: Use tools like SEMrush, VidIQ, TubeBuddy, or Answer The Public to identify popular search terms related to your video's content. Incorporate these keywords into your captions to improve the visibility of your videos in TikTok searches.

Q: How important is it to engage with other TikTok creators?

A: Engaging with other TikTok creators through outbound comments is crucial for building connections and attracting attention. Positive and encouraging comments on viral content can lead to valuable interactions and potentially attract influential figures to engage with your content.