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How to Sell Hundreds of T-Shirts on Instagram, Facebook & TikTok: Amazon & Etsy POD Growth Strategy

How to Sell Hundreds of T-Shirts on Instagram, Facebook & TikTok: Amazon & Etsy POD Growth Strategy

Are you struggling to make sales in your print-on-demand (POD) business? Do you find yourself putting in a lot of effort with little return? If so, you might be missing out on one of the best free marketing strategies out there. In this article, we will explore how to effectively market your print-on-demand products on Instagram, Facebook, and TikTok, and generate more traffic and sales for your business.

Instagram Strategy

Instagram is a great platform to start with, as it has a low barrier to entry and can quickly generate traction for your business. Here are the steps you can take to market your products on Instagram:

  1. Choose a niche that you are familiar with and comfortable designing for.
  2. Create an Instagram page that acts as a brand or shop for your products.
  3. Upload your designs to your chosen print-on-demand platform (Etsy, Amazon, Redbubble, etc.).
  4. Fill out your profile with relevant information and mention that customers can shop all your products through the link in your bio.
  5. Create mock-up photos using a tool like Placeit or find free mock-ups online.
  6. Post these mock-up photos on your Instagram feed, spacing them out to create a visually appealing profile.
  7. Research and use relevant hashtags related to your niche to increase visibility.
  8. Engage with other accounts in your niche by liking their photos, leaving genuine comments, and following them.
  9. Post at least two new mock-up photos with great captions every day.
  10. Utilize Instagram Stories to promote your products with direct links to the listings.

Facebook Strategy

Facebook can be a powerful platform for driving traffic and generating sales for your print-on-demand products. Here's how you can leverage Facebook to market your products:

  1. Create a Facebook group centered around your niche.
  2. Share a variety of content in the group, such as memes, jokes, helpful resources, and common questions related to your niche.
  3. Post lifestyle mock-ups of your print-on-demand products, making sure to link to the listings.
  4. Interact with other groups in your niche, asking permission to promote your products or sharing your group with their audience.
  5. Engage with the group members, creating a sense of community and value.
  6. Consider partnering with other Facebook group owners or influencers in your niche to expand your reach.

TikTok Strategy

TikTok may require more effort and creativity, but it can be highly effective in generating sales for your print-on-demand products. Here's how you can use TikTok to market your products:

  1. Create short videos showcasing your products and their unique features.
  2. Consider ordering and trying on your own products to show them to your audience.
  3. Engage with others in your niche by leaving comments and duetting their videos.
  4. Focus on creating interesting and entertaining content about your niche, even if it doesn't directly promote your products.
  5. Include a link in your TikTok bio to your Etsy store or Amazon page.


print-on-demand business, marketing strategies, Instagram, Facebook, TikTok, niche store, mock-up photos, hashtags, engagement, Facebook groups, community, TikTok videos, promotion


  • What is print-on-demand and how does it work?
  • How can social media platforms like Instagram, Facebook, and TikTok help promote my print-on-demand products?
  • Do I need a niche store to effectively market my products on social media?
  • Are hashtags still relevant on Instagram for marketing purposes?
  • How can I grow a dedicated Facebook group for my niche store?
  • Is TikTok suitable for all types of print-on-demand products?
  • How do I engage with others on TikTok and build a following?
  • Can I use social media marketing to increase organic traffic to my listings on Etsy and Amazon?