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How to Sell a Boring Product on TikTok

How to Sell a Boring Product on TikTok

In the world of marketing, it can be a challenge to promote everyday, non-sexy products on platforms like TikTok. However, with the right strategy and creative approach, even the most mundane products can find their place on this popular social media platform.

Recently, I had a brand reach out to me that sells contact lenses - definitely not the sexiest product out there. As I pondered on how to make contact lenses work on TikTok, I realized that the key lies in finding a content creator who is funny, entertaining, and capable of telling engaging stories.

The first step in our strategy is to identify a content creator who can breathe life into the product. Let's take Jessica, for instance. She is legally blind without her contact lenses, which creates a relatable angle for those who require vision correction. We can build a persona around Jessica and create a show centered around her character.

To illustrate this strategy, we can start with a video where Jessica talks about how she once lost her contact lenses on the day of an important presentation at work. She shares the hilarious and awkward situations she faced while giving a presentation without clear vision. This type of content allows viewers to connect with Jessica on a personal level and keeps them entertained.

Another potential video idea could involve Jessica recounting the day when she accidentally dropped one of her contact lenses into the toilet. By building an entire plotline around her experiences, we can create a series of videos that engage the audience and keep them coming back for more.

By using relatable and entertaining storytelling, we can turn a seemingly mundane and uninteresting product like contact lenses into engaging content for TikTok. The key is to find the right content creator and build a show around them, capturing the attention of a broad audience.

In a world where TikTok is dominated by flashy and visually appealing content, successfully promoting everyday products requires a unique approach. By leveraging the power of storytelling and relatable characters, even the most boring products can find their place on this popular platform.


  • TikTok marketing
  • Promoting non-sexy products
  • Creative strategy for mundane products
  • Content creator persona building
  • Engaging storytelling
  • Relatability and entertainment


Q: Can TikTok be effective for selling boring everyday products? A: Yes, with the right strategy, TikTok can be an effective platform for promoting even the most mundane products.

Q: How can I make a content creator's persona work for my product? A: Find a content creator who resonates with your target audience and can tell engaging stories related to your product. Build a persona around them and develop a show that captivates the viewers.

Q: Is it necessary to find a funny and entertaining content creator? A: While humor and entertainment factor can greatly enhance the appeal of your content, it is not always a requirement. The key is to find a content creator who can connect with the audience and tell engaging stories, regardless of the specific tone or style they possess.

Q: What role does relatability play in promoting boring products on TikTok? A: Relatability is crucial as it allows the audience to see themselves in the content, making them more likely to engage with it. By creating relatable scenarios or characters, you can make even mundane products resonate with viewers.

Q: How important is storytelling in promoting products on TikTok? A: Storytelling is a powerful tool in marketing, and it holds true for TikTok as well. By captivating the audience through compelling narratives, you can keep them engaged and interested in your product, even if it is not inherently exciting.